Name: Propel Your Data Culture with Generative AI
Start: 2024-02-14T11:36:00Z
End: 2024-02-14T11:36:57.000Z
Location: BrightTALK

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Running a small business today means doing more with less, which is why many businesses are turning to new technologies and AI to drive growth. In fact, 78% of SMB leaders say AI will be a game changer for their company.*

Learn how to sell smarter and grow revenue faster with Agentforce. Join this webinar to see how AI agents unify marketing and sales and power the full B2B revenue journey—from first touch to upsell—on one connected platform.

*Source: Salesforce SMB Trends Report, Sixth Edition, 2024

Agentforce for Small Business: Smarter Marketing and Sales Alignment

With new business expectations come new opportunities to adapt. With agentic AI, be sure to unlock the full potential of your business.
In this upcoming webinar, discover how Salesforce can help you navigate today's challenges and drive unprecedented growth. 

Bringing the latest insights from Agentforce World Tour Auckland to you, you'll learn:

***Navigate Economic Uncertainty:** Understand how to overcome rising costs and competitive pressures.
***Empower Your Workforce:** Learn to maximise productivity with AI and consolidated tech.
***Boost Customer Experience:** Discover how AI can personalise interactions and foster loyalty.
***Drive Revenue Growth:** See how to find, win, and keep customers more effectively.
***Prepare for AI Success:** Assess your organisation's AI readiness and future-proof your business.


Register for our  or watch it on demand afterwards.

Agents of Growth: Unlocking SMB Potential with Unified Data

AI promises a sales revolution, yet your reps are still losing deals and wasting time. That’s because even the most powerful AI falters when selling teams are drowning in tools and communicating in silos, lacking a complete picture of customer data. So, how do you fix that?

Join us to learn how Salesforce Sales Cloud and Slack unlock a competitive advantage by uniting your people, data, AI, and automation in one experience. See how new innovations like Salesforce channels and Agentforce connect data and dialogue to deliver actionable AI insights, all in one place where sales teams have everyone and everything they need to win.

In this session, you'll learn how to:

*Accelerate deal cycles* with real-time collaboration that connects customer data and conversations, so selling teams can strategize together with a complete view of the business.
*Empower your reps* with instant, AI-driven intelligence and automation—enabling smarter decisions, better coaching, and faster wins.
*Boost productivity and data quality* by making it easy to update CRM, capture notes, and automate busywork —whether reps are working in Slack or Salesforce.

The Deeply Unified Advantage: How Sales Cloud and Slack Drive Revenue Success

Register for our  or watch it on demand afterwards.

El Jannah’s Secret Sauce: How AI Agents are Redefining the Future of QSR

Unlock a new era of agentic analytics with the powerful combination of Tableau Next. Discover how intuitive conversational analytics lets you simply ask questions in natural language and instantly receive accurate, contextual insights. We'll explore how Tableau Next leverages Tableau Semantics, Salesforce's trusted AI-infused semantic layer, to ground agent responses in your trusted business knowledge, clarify your intent, and continuously learn, delivering increasingly accurate and relevant insights over time. Transform raw data into meaningful insights – all without complex queries or manual digging.

In this on-demand, learn how Tableau Next and Tableau Semantics:
* Provides conversational analytics for quick, actionable insights and visual answers – no complex queries needed.
* Delivers trusted accuracy by grounding responses in a unified semantic layer with rich business context.
* Continuously improves insights accuracy and relevance by enabling agents to clarify intent and continuously learn over time.

Beyond Dashboards: Unlock Trusted Conversational Analytics with Tableau Next

Are disconnected systems and friction-filled checkouts costing you sales? In a competitive market, every interaction matters. It's time to build a commerce experience that captivates buyers and accelerates revenue.

This session reveals how Salesforce Commerce Cloud empowers you to meet and exceed modern buyer expectations. Move beyond a simple storefront and build an intelligent, unified commerce engine that drives efficiency and loyalty.

Accelerate Growth and Create Seamless Experiences with Unified Commerce

Feeling the squeeze to grow your small business while juggling a million things? Are messy communications slowing your team down as you expand? It's time to stop switching between tabs and start streamlining your success.

Watch this on-demand demo to see how Slack and Starter Suite combine to create the ultimate toolkit for landing more deals and making your customers rave. We cut through the fluff to show you exactly how these tools work together to boost your team's efficiency and keep everyone on the same page, turning chaotic workflows into powerful results.

How to use Slack and Salesforce to win new deals and deliver better customer service

Learn how agentic AI is transforming work from simple assistance to active collaboration. Featuring our partners at Deloitte, this session explores how to leverage autonomous systems to accelerate decisions, scale impact, and unlock new capacity and creativity when paired with a smart workforce strategy.

Rearchitecting work in the age of AI

our financial services contact centre holds a goldmine of customer insights. The key to unlocking this value is AI, which offers a powerful opportunity to drive significant productivity gains and free up your teams for the high-value conversations that truly matter with customers.

In this live webinar, happening today, you will hear directly from AIA New Zealand, the country's largest life insurer, as they share their transformation story. Discover how they integrated AI into their frontline experience to reduce agent cognitive load and enhance customer outcomes.

Driving Productivity: 3 ways AI is changing contact centres in financial services

The pressure on IT leaders to innovate with AI while fortifying security has never been greater. This webinar unpacks the latest findings from Salesforce's State of IT reports, drawing on insights from over 4,000 global IT decision-makers, with a special focus on perspectives from ANZ leaders.

Watch this on-demand session to explore how AI is reshaping app development and creating new demands on IT, understand how robust security measures build customer trust amidst evolving threats, and see how AI agents are becoming critical tools for enhancing both innovation and resilience. You'll gain practical strategies to ensure your organisation stays ahead in the ever-evolving IT landscape.

The State of IT: AI and Security Insights for 2025 and Beyond

Time is your most valuable asset, yet we waste nearly a full day each week just searching for information. Slack's Enterprise Search solves this by bringing all your tools, files, and conversations into one intelligent, searchable hub.

Watch this on-demand webinar with experts from Salesforce and Slack to learn how to implement this powerful feature to boost productivity, unlock hidden knowledge, and measure its value, all while keeping your data safe and secure.

Unlock Insights with Enterprise Search: Find and Act on Knowledge Quickly and Easily

Connected telephony is no longer just about making calls, it’s a strategic asset for high-performing teams. Join us to discover how Salesforce Voice transforms every interaction into a seamless, AI-powered experience. You’ll learn how to connect conversations to your CRM, activate real-time AI, and automate post-call work to drive measurable gains in productivity, customer satisfaction, and revenue.

Calling all Sales & Service pros: Why Connected Telephony is your Next Superpower

Australia and New Zealand thrive off of small businesses. But with a saturated market, it is equally difficult and critical to stand out in the crowd by exceeding customer expectations. Continuing on with our webinar series, we will explore how to grow your business by differentiating yourself through optimal service. Tune in to hear insights from Amanda Carne, Global COO of Urban Rest and Tom Brandon, Regioanl Sales Director at Salesforce.

Join this webinar to discover:
- A Real-World Success Story
- Insights for Competitive Advantage
- Leveraging Data-Driven Insights

Watch on-demand now.

The Future of Growth: Exceeding Customer Expectations with Urban Rest

Imagine a workforce that is always available, scales effortlessly, and delivers exceptional service with trust, accuracy, and compliance. With Agentforce for Financial Services, banks, insurers and wealth managers, can leverage autonomous AI agents as a limitless digital workforce—automating processes, streamlining operations, and enhancing customer experiences like never before. 

Watch this session to explore how financial institutions are driving smarter growth, improving efficiency, and building trust with Agentforce.

Build the Workforce of the Future in Financial Services with Autonomous Agents

Boost productivity, cost efficiency and safety at every mine with AI-powered Field Service 

Harness the power of AI and witness first hand how Salesforce agent-first Field Service can transform your mining operations, boosting efficiency by up to 30%.

In this dynamic webinar you will discover how to:

Elevate site safety and compliance: using AI agents to deliver highest safety standards and regulatory adherence

Empower your teams: explore the transformative impact of AI agents, from streamlined onboarding to accelerated problem-solving, and intelligent scheduling

Optimise dispatch with precision: ensure the right person arrives at the right job with the right tools, knowledge, and timing, every time

Guide worker action: equip your workforce with real-time, intelligent guidance to execute tasks flawlessly on the right assets, in the right location, at the optimal moment

Leverage asset insights: Empower asset managers to make informed decisions based on critical asset data and telematics.

Boost productivity, cost efficiency and safety at every mine site

Ready to discover how you can do more with less? AI agents are revolutionising Consumer Goods and Manufacturing, and we're showing you how.

Unbox Agentforce for Consumer Goods and Manufacturing and other cutting-edge AI, data, planning, and execution innovations designed to automate complexity, boost efficiency, and unlock strategic wins.

Humans with agents deliver profitable growth for consumer goods and manufacturing

Join us for a look at the Summer ‘25 Marketing Cloud Release! You’ll get the inside scoop on the most important features from this release, right from our experts. They’ll take you through what you need to know and how each feature is built to help answer some of the biggest challenges facing marketers today. And the cherry on top? We’ll also take you through a few demos so you can see how it works. Register today to save your spot!

What you can expect:
- A review of the biggest new features coming to Marketing Intelligence, Salesforce Personalisation, Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth and Advanced Editions, as well as Loyalty and Referral Marketing.
- Demos of select features so you can get a front-row seat to how it all works
- A Q&A so you can ask our team questions

In addition, fresh off the back of Connections in Chicago, our product experts will be sharing the latest announcements and innovations in Marketing Cloud — bringing the best of what’s new right to your doorstep!

The Summer '25 Marketing Cloud Release Highlights

You might have heard that Agentforce delivers autonomous digital labour that can improve customer satisfaction and drive employee efficiency, but how does Agentforce actually understand, plan, reason and act? Join Salesforce AI Engineers to go under the hood and explore the technology that powers Agentforce.

In this webinar, you will gain actionable insights on:

*- Demystifying Agentforce's Core Technology:* Understand the underlying AI mechanisms that enable Agentforce's autonomous capabilities, including how it processes information, develops plans, and executes actions.
*- Practical Development Best Practices:* Learn concrete strategies and techniques for developing and customising Agentforce to suit specific business needs and use cases.
*Walk away with the knowledge to build and deploy Agentforce to solve your business problems.*

Understanding the Architecture of Agentforce

Tableau Einstein reimagines agile, self-service analytics in a modular way - with reusable and extensible components, semantic AI, and consistent data built into every workflow for every user, department, and industry. Built on the Salesforce Platform means any team can use analytical insights to make strategic decisions more quickly and effectively.

In this webinar learn how to:
- Future-proof your analytics with the vision of Tableau Einstein and newly available capabilities
- Give your enterprise the ability to drive personalized and contextual analytics experiences
- Take action on data within Marketing Cloud and Nonprofit Cloud

Elevate Marketing Cloud and Nonprofit Cloud Insights with Tableau Einstein

Are you looking to empower your data & analytics journey with AI? Watch this session to explore how your data insights and decision-making processes can be transformed with AI and seamlessly integrated into your workflow. 

In this session, we will explore:

Learn  how Tableau Pulse can revolutionize your speed and availability to insight  by Understanding how your most important business KPIs are performing and attributes behind their performance 
Learn  how Tableau’s Augmented Analytics helps users get better perspective of  what’s impacting their business performance
Learn  how Einstein Co-pilot for Tableau enables AI-assisted Data Discovery and  Exploration
Stories from the Field - Use Cases across industries leveraging Tableau's AI  Capabilities and incorporating them in the flow of work.
Learn how to leverage Tableau resources and tools to begin your journey with AI-powered analytics, enabling your organization to quickly and effectively implement these cutting-edge features.

Elevate Your Analytics with Tableau AI

Join us to discover how Pulse for Salesforce infuses AI-powered insights directly into Salesforce so you can:

- Accelerate data-driven decision-making with purpose-built metrics for Salesforce
- Take action fast with AI-powered insights embedded directly in Salesforce
- Shorten time to value with streamlined configuration to start delivering insights quickly

Learn how to help everyone in your organisation make better, faster data-driven decisions with AI today, so you can grow customer relationships and exceed your targets and goals.

Get more value out of Salesforce with AI-powered insights

Join us for an exclusive peek into Salesforce’s journey through data and AI transformations, similar to many enterprise companies. Learn how we foster a data-driven culture by integrating people, processes, and products.

Learn about:

- Analytics Adoption: strategies to bring teams together.
- Change Management: key lessons and insights.
- Best Practices: empowering decision-making with data.
- Use cases for Sales, Marketing and Finance.

Discover how Salesforce runs on Tableau

Want to help your entire organisation get the relevant data they need to make better decisions? Watch now to learn how you can increase productivity and simplify self-service analytics with Tableau+, a new premium Tableau Cloud offering.

You’ll see in-depth product demos, and learn how to:
- Accelerate time to insights and automate data prep, governance, and analysis with Einstein Copilot for Tableau
- Offer personalised, contextual, and intelligent data and insights with Tableau Pulse, including premium features only available with Tableau+
- Bring analytics to new teams and manage analytics in the cloud with Tableau Cloud Manager

We’ve packaged the best of the world’s leading AI-powered analytics to bring insights to everyone. Check out this on-demand session to see it in action, and discover how to get the most value out of your data.

Tableau+: How to Bring Analytics to Every Corner of Your Organisation

Join us for an exclusive peek into Salesforce’s journey through data and AI transformations, similar to many enterprise companies. Learn how we foster a data-driven culture by integrating people, processes, and products. 
Learn about:
- Analytics Adoption: strategies to bring teams together
- Change Management: key lessons and insights
- Best Practices: empowering decision-making with data
- Use cases for Sales, Marketing Service and Finance

Don’t miss out on understanding how Salesforce leverages Tableau to enhance enterprise operations.

Get a fast solution to AI-powered actionable insights to drive impactful business outcomes. 

The numbers don’t lie: 70% of employees in most organisations still lack access to the answers they need from data. Join us to discover how Tableau Pulse gives everyone in your organisation access to the key metrics that matter to them when they need them. With AI-powered, intuitive data experiences embedded into Salesforce and mobile-ready, Tableau Pulse empowers Salesforce customers with a wall-to-wall solution that delivers personalised, contextual, and intelligent insights.

Learn how to help your Sales, Services, and Marketing teams uncover winning trends, get ahead of issues, and make better data-driven decisions across your company.

How to Drive Impactful Business Outcomes with AI-Powered Tableau Pulse

Get a fast solution to AI-powered actionable insights to drive impactful business outcomes.

The numbers don’t lie: 70% of employees in most organisations still lack access to the answers they need from data. Join us to discover how Tableau Pulse gives everyone in your organisation access to the key metrics that matter to them when they need them. With AI-powered, intuitive data experiences embedded into Tableau and mobile-ready, Tableau Pulse empowers customers with a wall-to-wall solution that delivers personalised, contextual, and intelligent insights.

Learn how to help your Sales, Services, and Marketing teams uncover winning trends, get ahead of issues, and make better data-driven decisions across your company.

Accelerate data-driven decision making across your entire analytics journey with Einstein Copilot for Tableau. It works with you to get from data to insights to action faster.

Watch now as we highlight:

- How you can increase your productivity and proficiency in analytics through Einstein Copilot for Tableau
- Who will benefit from using Einstein Copilot for Tableau
- Trust and accuracy of Einstein Copilot for Tableau
- The roadmap for Einstein Copilot for Tableau

Discover How to Accelerate Your Data Journey with Einstein Copilot for Tableau

Modernise your analytics with the newest enterprise capabilities in Tableau Cloud.
 
Data is mission critical for business, but realizing your data's value requires more than just having it.  

Watch this webinar to learn how global organizations drive mission-critical analytics and unleash AI by moving to the cloud.

Accelerate Enterprise Analytics and AI with Tableau Cloud

Einstein Copilot for Tableau is a Generative AI assistant to help data analysts ask questions using natural language to automate time-consuming and repetitive tasks—helping to increase analyst productivity.

Join this  webinar to see how Einstein Copilot for Tableau automates data curation, data prep, writing calculations, formatting worksheets, dashboard design, and much more to help analysts explore data and uncover insights faster.

You will get to learn:
- How to better explore data using Einstein Copilot for Tableau
- How to get from data preparation to visualisation faster
- How to guarantee accuracy with the Einstein Trust Layer
- The roadmap for Einstein Copilot for Tableau

Einstein Copilot for Tableau: Your Partner in Data Exploration and Analysis

Explore the transformative potential of embedded analytics and develop GAI experiences by integrating Tableau’s powerful tools within your apps. Learn how to unlock deep insights, elevate your business strategy, and integrate Tableau’s Pulse with Salesforce Experience Cloud.

Embed AI Everywhere: Unlock AI Insights with Embedded Analytics

At Tableau, we've helped thousands of people and organisations transform how they use data, analytics, and AI to solve business problems — do you want to do the same? 

Watch this webinar to discover the secrets of Tableau’s unique approach to analytics. Here’s a clue—Tableau is designed to help all people use data to quickly answer their own business questions.

Register now if you want to:
- Transform all of your data into new business insights fast
- Reimagine how you solve business problems with data
- Upskill your career using AI-powered analytics that everyone can use
- Get started today with the world's leading analytics platform

Get to Know Tableau

Combine, shape, and clean your movie data faster

Ready to dive into the data behind the movies you love without the time-consuming process of traditional data preparation? Join us to see how Tableau Prep can help you quickly and easily sort through large datasets from IMDb and start creating star-level visualisations!

Check this webinar out if you want to learn: 
- Scenarios to use Tableau Prep
- Data optimisation best practices
- Basics of RDBMS design principals used in this solution & how to create them in Tableau Prep
- Aggregation & cleaning tips
- Overcoming challenges of array fields

Data + Movies: Get to Know Tableau Prep with IMDb Data

Modernize your analytics with the newest enterprise capabilities in Tableau Cloud. Data is mission critical for business, but realizing your data's value requires more than just having it.  

Watch this session to learn how global organizations drive mission-critical analytics and unleash AI by moving to the cloud.

Ready to turn your data visualisations into blockbuster masterpieces?

Join us to discover the secrets of transforming your basic Data + Movies starter dashboard into a visually stunning star! Whether you're a Tableau beginner or seasoned pro, this session will empower you with the skills and techniques needed to create impactful visualisations that captivate your audience.  

Watch now if you want to: 
- Learn data literacy principles that will make your dashboards more effective
- Uncover the art of storytelling using a Data + Movies starter dashboard 
- Experiment and try new chart types 
- Create a cohesive design or theme 

Start creating your viz today with our easy starter kit.

Data + Movies: Simple Tips and Tricks to Transform Your Viz

With the recent release of Tableau 2024.1 and the general availability of Tableau Pulse, Discover how Tableau can revolutionize your approach to data, enabling intelligent, personalized, and contextual insights powered by AI, and driving data-driven decision-making across your entire organization. 

Learn more about what you need to get started, regardless of your expertise with data visualization tools.

In this webinar, you will discover:
- AI-Powered Insights: Uncover how our latest AI capabilities seamlessly integrate intelligent insights into your daily workflow.
- Consistent Metrics: Effortlessly establish and maintain organizational consistency with standard metric definitions.
- Data Clarity for All: Regardless of your expertise, learn how Tableau Pulse ensures everyone can see, understand, and act on data effectively.

Explore the Power of Tableau: Revolutionize your Approach to Data with AI

As customer expectations and calls for business efficiency increase, the need for trusted data is expected to intensify. How are new advances in artificial intelligence (AI) adding fuel to the fire?

Join this webinar to learn insights from analytics, IT, and business leaders about data management and decision-making in the age of AI. Tune in for tips from our State of Data and Analytics Report that you can apply to capture the full potential of your data in a rapidly changing AI landscape.

Managing Data and Decisions in the Age of AI

AI has disrupted most organizations’ data strategies all in a matter of months–bringing in a new era where seeing and understanding data is more important than ever. With only 30% of the workforce using data to drive decisions1 today, finding a way to scale insights for your organization with the right tools is mission critical.

With Tableau and Salesforce, you’ll have the power to accelerate data analytics deployment and adoption while maximizing your investment. The approach goes beyond tooling, to provide a proven data methodology and Data Culture education to make your data strategy successful.

Join this webinar to learn how you can prepare your data foundation with Tableau and Salesforce.

Evolving Your Data Strategy in the Era of AI

Learn about Tableau's latest innovations from Dreamforce 2023! Explore how Tableau's AI-powered innovation can transform your company with game-changing insights, revolutionize your analytics experience, and improve decision-making with data. Register for our live webinar or watch it on demand afterwards.


Featured Speakers: Clayron Pace, Product Marketing Manager






Learn about Tableau's latest innovations from Dreamforce 2023! Explore how Tableau's AI-powered innovation can transform your company with game-changing insights, revolutionize your analytics experience, and improve decision-making with data. Register for our live webinar or watch it on demand afterwards.


Featured Speakers: Clayron Pace, Product Marketing Manager

Innovation Spotlight: AI Analytics with Tableau

Do more with your data with scalable insights from Tableau

Whether people work in sales, marketing, project management, or design, employers expect today’s workforce to manipulate and analyze data, then translate those critical insights into a slick presentation or detailed report. However, without the right tools and processes in place, your employees will simply be mired in spreadsheets and hard-to-crack data silos. 

Discover how our innovations bring trusted generative AI to the entire Tableau Platform to simplify and democratize data analysis and insight consumption at scale for all users. 

Watch this webinar to hear from our product experts as they cover how Tableau AI can help unlock the full potential of your data across your business and empower users to: 
- Gain distilled, meaningful insights to guide every decision
- Automate data analysis, prep, and governance to accelerate time to insight
- Leverage generative AI while maintaining trust

Propel Your Data Culture with Generative AI

Salesforce

Data Analytics

Data Governance

Self Service Analytics

Artificial Intelligence

Machine Learning

Data Visualization

Customer Experience

Conversational intelligence

Generative AI

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

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Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

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Information Technology

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Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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Propel Your Data Culture with Generative AI

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About this talk

Salesforce, APAC