Connect with Customers: How to Build a Mobile-First Journey

Presented by

Brett Bothe, Caitlin Dwyer, Salesforce | Jason Stoller, WB Games

About this talk

Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most. Unfortunately, according to recent Salesforce research, only 33% of marketers are fully satisfied with their ability to create relevant customer experiences using customer data. Watch Salesforce and WB Games explore the art and science of building mobile-first journeys that truly wow in this webinar and learn how to apply these principles and tactics in your own company. In this webinar, you’ll learn: - How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle - Weigh the strengths and weaknesses of email, push notifications, and SMS - The importance of campaign-to-campaign transitions, and how to master them - How to build a mobile-first journey through a hands-on demo
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