Connect with Customers: How to Build a Mobile-First Journey

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Presented by

Brett Bothe, Caitlin Dwyer, Salesforce | Jason Stoller, WB Games

About this talk

Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most. Unfortunately, according to recent Salesforce research, only 33% of marketers are fully satisfied with their ability to create relevant customer experiences using customer data. Watch Salesforce and WB Games explore the art and science of building mobile-first journeys that truly wow in this webinar and learn how to apply these principles and tactics in your own company. In this webinar, you’ll learn: - How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle - Weigh the strengths and weaknesses of email, push notifications, and SMS - The importance of campaign-to-campaign transitions, and how to master them - How to build a mobile-first journey through a hands-on demo
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.