Name: Putting People at the Heart of Health with CRM + AI + Data + Trust
Start: 2024-07-18T05:51:00Z
End: 2024-07-18T05:52:08.000Z
Location: BrightTALK

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Join Salesforce SVP and author of the new book “Agentforce” (Wiley) Martin Kihn as he shares everything you need to know about the AI agent revolution.

During this webinar, we will explore:
* How Agentforce works
* Useful things agents can do for you
* Why you need a unified platform to make them work
*How to create, test, and control AI agents

As the new global digital labor platform, Agentforce works alongside humans to get more done. We’ll talk about the role of us humans in the hybrid workforce, and how you can get started today building your AI agent labor force of tomorrow.

Agentforce & the AI Agent Revolution: What You Need to Know Now

Running a small business today means doing more with less, which is why many businesses are turning to new technologies and AI to drive growth. In fact, 78% of SMB leaders say AI will be a game changer for their company.*

Learn how to sell smarter and grow revenue faster with Agentforce. Join this webinar to see how AI agents unify marketing and sales and power the full B2B revenue journey—from first touch to upsell—on one connected platform.

*Source: Salesforce SMB Trends Report, Sixth Edition, 2024

Agentforce for Small Business: Smarter Marketing and Sales Alignment

With new business expectations come new opportunities to adapt. With agentic AI, be sure to unlock the full potential of your business.
In this upcoming webinar, discover how Salesforce can help you navigate today's challenges and drive unprecedented growth. 

Bringing the latest insights from Agentforce World Tour Auckland to you, you'll learn:

***Navigate Economic Uncertainty:** Understand how to overcome rising costs and competitive pressures.
***Empower Your Workforce:** Learn to maximise productivity with AI and consolidated tech.
***Boost Customer Experience:** Discover how AI can personalise interactions and foster loyalty.
***Drive Revenue Growth:** See how to find, win, and keep customers more effectively.
***Prepare for AI Success:** Assess your organisation's AI readiness and future-proof your business.


Register for our  or watch it on demand afterwards.

Agents of Growth: Unlocking SMB Potential with Unified Data

AI promises a sales revolution, yet your reps are still losing deals and wasting time. That’s because even the most powerful AI falters when selling teams are drowning in tools and communicating in silos, lacking a complete picture of customer data. So, how do you fix that?

Join us to learn how Salesforce Sales Cloud and Slack unlock a competitive advantage by uniting your people, data, AI, and automation in one experience. See how new innovations like Salesforce channels and Agentforce connect data and dialogue to deliver actionable AI insights, all in one place where sales teams have everyone and everything they need to win.

In this session, you'll learn how to:

*Accelerate deal cycles* with real-time collaboration that connects customer data and conversations, so selling teams can strategize together with a complete view of the business.
*Empower your reps* with instant, AI-driven intelligence and automation—enabling smarter decisions, better coaching, and faster wins.
*Boost productivity and data quality* by making it easy to update CRM, capture notes, and automate busywork —whether reps are working in Slack or Salesforce.

The Deeply Unified Advantage: How Sales Cloud and Slack Drive Revenue Success

Register for our  or watch it on demand afterwards.

El Jannah’s Secret Sauce: How AI Agents are Redefining the Future of QSR

Unlock a new era of agentic analytics with the powerful combination of Tableau Next. Discover how intuitive conversational analytics lets you simply ask questions in natural language and instantly receive accurate, contextual insights. We'll explore how Tableau Next leverages Tableau Semantics, Salesforce's trusted AI-infused semantic layer, to ground agent responses in your trusted business knowledge, clarify your intent, and continuously learn, delivering increasingly accurate and relevant insights over time. Transform raw data into meaningful insights – all without complex queries or manual digging.

In this on-demand, learn how Tableau Next and Tableau Semantics:
* Provides conversational analytics for quick, actionable insights and visual answers – no complex queries needed.
* Delivers trusted accuracy by grounding responses in a unified semantic layer with rich business context.
* Continuously improves insights accuracy and relevance by enabling agents to clarify intent and continuously learn over time.

Beyond Dashboards: Unlock Trusted Conversational Analytics with Tableau Next

Are disconnected systems and friction-filled checkouts costing you sales? In a competitive market, every interaction matters. It's time to build a commerce experience that captivates buyers and accelerates revenue.

This session reveals how Salesforce Commerce Cloud empowers you to meet and exceed modern buyer expectations. Move beyond a simple storefront and build an intelligent, unified commerce engine that drives efficiency and loyalty.

Accelerate Growth and Create Seamless Experiences with Unified Commerce

Feeling the squeeze to grow your small business while juggling a million things? Are messy communications slowing your team down as you expand? It's time to stop switching between tabs and start streamlining your success.

Watch this on-demand demo to see how Slack and Starter Suite combine to create the ultimate toolkit for landing more deals and making your customers rave. We cut through the fluff to show you exactly how these tools work together to boost your team's efficiency and keep everyone on the same page, turning chaotic workflows into powerful results.

How to use Slack and Salesforce to win new deals and deliver better customer service

Learn how agentic AI is transforming work from simple assistance to active collaboration. Featuring our partners at Deloitte, this session explores how to leverage autonomous systems to accelerate decisions, scale impact, and unlock new capacity and creativity when paired with a smart workforce strategy.

Rearchitecting work in the age of AI

our financial services contact centre holds a goldmine of customer insights. The key to unlocking this value is AI, which offers a powerful opportunity to drive significant productivity gains and free up your teams for the high-value conversations that truly matter with customers.

In this live webinar, happening today, you will hear directly from AIA New Zealand, the country's largest life insurer, as they share their transformation story. Discover how they integrated AI into their frontline experience to reduce agent cognitive load and enhance customer outcomes.

Driving Productivity: 3 ways AI is changing contact centres in financial services

The pressure on IT leaders to innovate with AI while fortifying security has never been greater. This webinar unpacks the latest findings from Salesforce's State of IT reports, drawing on insights from over 4,000 global IT decision-makers, with a special focus on perspectives from ANZ leaders.

Watch this on-demand session to explore how AI is reshaping app development and creating new demands on IT, understand how robust security measures build customer trust amidst evolving threats, and see how AI agents are becoming critical tools for enhancing both innovation and resilience. You'll gain practical strategies to ensure your organisation stays ahead in the ever-evolving IT landscape.

The State of IT: AI and Security Insights for 2025 and Beyond

Time is your most valuable asset, yet we waste nearly a full day each week just searching for information. Slack's Enterprise Search solves this by bringing all your tools, files, and conversations into one intelligent, searchable hub.

Watch this on-demand webinar with experts from Salesforce and Slack to learn how to implement this powerful feature to boost productivity, unlock hidden knowledge, and measure its value, all while keeping your data safe and secure.

Unlock Insights with Enterprise Search: Find and Act on Knowledge Quickly and Easily

Connected telephony is no longer just about making calls, it’s a strategic asset for high-performing teams. Join us to discover how Salesforce Voice transforms every interaction into a seamless, AI-powered experience. You’ll learn how to connect conversations to your CRM, activate real-time AI, and automate post-call work to drive measurable gains in productivity, customer satisfaction, and revenue.

Calling all Sales & Service pros: Why Connected Telephony is your Next Superpower

Australia and New Zealand thrive off of small businesses. But with a saturated market, it is equally difficult and critical to stand out in the crowd by exceeding customer expectations. Continuing on with our webinar series, we will explore how to grow your business by differentiating yourself through optimal service. Tune in to hear insights from Amanda Carne, Global COO of Urban Rest and Tom Brandon, Regioanl Sales Director at Salesforce.

Join this webinar to discover:
- A Real-World Success Story
- Insights for Competitive Advantage
- Leveraging Data-Driven Insights

Watch on-demand now.

The Future of Growth: Exceeding Customer Expectations with Urban Rest

Imagine a workforce that is always available, scales effortlessly, and delivers exceptional service with trust, accuracy, and compliance. With Agentforce for Financial Services, banks, insurers and wealth managers, can leverage autonomous AI agents as a limitless digital workforce—automating processes, streamlining operations, and enhancing customer experiences like never before. 

Watch this session to explore how financial institutions are driving smarter growth, improving efficiency, and building trust with Agentforce.

Build the Workforce of the Future in Financial Services with Autonomous Agents

Boost productivity, cost efficiency and safety at every mine with AI-powered Field Service 

Harness the power of AI and witness first hand how Salesforce agent-first Field Service can transform your mining operations, boosting efficiency by up to 30%.

In this dynamic webinar you will discover how to:

Elevate site safety and compliance: using AI agents to deliver highest safety standards and regulatory adherence

Empower your teams: explore the transformative impact of AI agents, from streamlined onboarding to accelerated problem-solving, and intelligent scheduling

Optimise dispatch with precision: ensure the right person arrives at the right job with the right tools, knowledge, and timing, every time

Guide worker action: equip your workforce with real-time, intelligent guidance to execute tasks flawlessly on the right assets, in the right location, at the optimal moment

Leverage asset insights: Empower asset managers to make informed decisions based on critical asset data and telematics.

Boost productivity, cost efficiency and safety at every mine site

Ready to discover how you can do more with less? AI agents are revolutionising Consumer Goods and Manufacturing, and we're showing you how.

Unbox Agentforce for Consumer Goods and Manufacturing and other cutting-edge AI, data, planning, and execution innovations designed to automate complexity, boost efficiency, and unlock strategic wins.

Humans with agents deliver profitable growth for consumer goods and manufacturing

Join us for a look at the Summer ‘25 Marketing Cloud Release! You’ll get the inside scoop on the most important features from this release, right from our experts. They’ll take you through what you need to know and how each feature is built to help answer some of the biggest challenges facing marketers today. And the cherry on top? We’ll also take you through a few demos so you can see how it works. Register today to save your spot!

What you can expect:
- A review of the biggest new features coming to Marketing Intelligence, Salesforce Personalisation, Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth and Advanced Editions, as well as Loyalty and Referral Marketing.
- Demos of select features so you can get a front-row seat to how it all works
- A Q&A so you can ask our team questions

In addition, fresh off the back of Connections in Chicago, our product experts will be sharing the latest announcements and innovations in Marketing Cloud — bringing the best of what’s new right to your doorstep!

The Summer '25 Marketing Cloud Release Highlights

Customer expectations have never been higher and this extends to how they feel about online government services. At the same time, there's an opportunity for data and AI to enhance service delivery - and citizens are open to it. By prioritising the simplification of online services, improving user navigation, providing excellent technical support, and making help more accessible, Government can substantially improve overall service quality. The basic user experience challenges are becoming easier to solve with emerging technological solutions, presenting an opportunity for governments to begin taking small steps that can dramatically improve service delivery.

Citizens from across New Zealand came together to attend Innovate Aotearoa to address New Zealand's evolving challenges and why innovative and technological approaches are crucial in helping NZ's Public Sector develop adaptive and sustainable policies (Public Sector Network, 2024).

Salesforce attended the event and were honoured to have partnered with the Innovate Aotearoa audience in discussing two key concepts:
- Empowering public services through strategic advancements in data and analytics capabilities.
- How Government can improve service satisfaction with Data and GenAI.


In this webinar learn from Gisele Kapterian, Salesforce APAC Public Sector Strategy Lead and Melanie Macdonald, Salesforce Distinguished Solution Engineer as they recap the highlights from Dreamforce '24, our latest solution Agentforce and key conversations and questions from our participation in Innovate Aotearoa.

Closing the Tech Gap: Putting Trusted Data in the Hands of the Public Sector in Australia and New Zealand

Learn how connected data and AI-powered solutions can improve outcomes and transform your interactions with citizens, patients, providers and partners.

See how Salesforce can help you provide connected, quality care beyond the clinic.

In this webinar, we will touch on:

- The burning platform for change
- Introducing an innovation platform that is dedicated to health and care
- Why the technology needs to serve the person, not the other way around

Putting People at the Heart of Health

Join Salesforce and ERM in this webinar showcasing how to consume and interpret carbon accounting for Federal  Government agencies to gain efficiencies in data collection, utilisation and decision-making to meet carbon neutrality commitments, including governance and reference measures.

Key take aways from attending: 
- Understand the importance and basics of carbon accounting.
- Get an introduction to Salesforce's sustainability solutions and The Big Zero’s expertise in carbon management.
- Learn how to utilise the data that you’re capturing already
- See a practical demonstration of how the integration of Salesforce and - -The Big Zero can simplify carbon accounting
- Gain insights into real-world applications and success stories in government and beyond

Get a chance to get your questions and concerns answered in real time by our subject matter experts. This webinar will greatly benefit the following: 
- Sustainability Officers
- Environmental Managers
- Compliance Officers
- CFOs and Financial Managers
- IT Professionals
- Business Consultants

Navigating the Race to Net Zero for Federal Government

We often hear our government customers speak to the challenge of delivering better digital services that meet citizen expectations, whilst also balancing financial pressures to do more with less. Generative AI (GenAI) offers significant opportunities for government to build trust by making services simpler, more personalized and cost effective to deliver. But to what extent do citizens want what GenAI has to offer?

To understand citizens’ perspectives, Salesforce partnered with BCG and surveyed more than 4,800 internet users across Australia and New Zealand (A/NZ) and sought input from 18+ global experts to understand online government service delivery trends in the -Trust Imperative 4.0 GenAI: The Trust Multiplier for Government - report. We asked them about their expectations and satisfaction with digital government services, attitudes towards government use of GenAI, trust in government to use AI responsibly and factors that might build trust. The Trust Imperative 4.0 report presents the findings of this research.

You’re invited to join Gisele Kapterian, Salesforce APAC Public Sector Strategy Lead and Miguel Carrasco, BCG Managing Director and Senior Partner and Global Leader of the BCG Center for Digital Government and BCG X for Public Sector as they deep dive into the most critical findings of the report.

Join this virtual session to learn more about:
- Citizen perspectives on digital government service delivery, and service improvement opportunities
- How GenAI could become a force multiplier for increased trust in government, if deployed well with responsible AI practices
- How government can begin to unlock the benefits of GenAI now with 3 key action

Generative AI: The Trust Multiplier for Government

In an era where technology is continuously reshaping customer expectations, governments worldwide are at a pivotal moment to redefine efficiency, transparency, and citizen engagement. 

This virtual session will explore how government employees can do more with less using Salesforce. 

You'll get to see how some of our new Trusted AI capabilities like co-pilot, prompt builder, data cloud and more can be leveraged to streamline operations, facilitate seamless citizen services, and foster a culture of innovation within public sector.

Get your questions answered by our subject matter experts.

Transforming Public Sector Efficiency: Government Innovation

Modernise Government Service

Get an overview of the solutions presented and seize the chance to ask our experts questions about our platform.

Salesforce in Health
With Salesforce Customer 360 for Health, you can:
- Collaborate on a customer-first health platform
- Connect health processes with automation
- Curate health experiences in real time

Connected care from anywhere
Delivering connected care at home can be complex. A core part of our mission at Salesforce is to support our customers who are working on providing healthcare services in the community. You will learn how to:
- Meet patients where they are and enable care beyond the clinic
- Personalise engagement with targeted patient journeys and a single source of truth
- Simplify scheduling and visits with automated tools for care professionals and patients

Integrated referral management for GPs and hospitals
See how Salesforce can facilitate the end to end flow from a patient visiting a GP, through to assessment, triage, and scheduling in the EMR. 

This solution includes smart forms, electronic patient records, OCR, patient and GP communications, and automated workflows- all in a single solution.

Putting People at the Heart of Health with CRM + AI + Data + Trust

Salesforce

Public Sector

Healthcare

Health Tech

Health IT

Digital Experience

Digital Transformation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

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Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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Putting People at the Heart of Health with CRM + AI + Data + Trust

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About this talk

Salesforce, APAC