Google's New Free Shopping Ads and What It Means For You.
Kirk Williams (ZATO PPC Marketing)
About this talk
Is Google Shopping Now Free? WTHeck is Going On With Surfaces Across Google? In this interview, AJ Wilcox from Utah DMC and Kirk will discuss the Surfaces Across Google entity and what that means for your business or clients. We'll discuss what is free, and what is still Paid, how to get on Surfaces Across Google, and ideas to optimize for ranking once you're on it.
About Kirk Williams:
Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.
He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 4 years in a row, has written articles for many industry publications (including Moz, PPC Hero, Search Engine Land, and Bing), and is a frequent guest on digital marketing podcasts and webinars.
Kirk currently resides in Billings, MT with his wife, five children, and little sleep.
Kirk is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads). Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.