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5 Essential Elements To a Successful Link Building Campaign

High-quality and relevant links directed to your website can significantly increase your chances of ranking in search engines. Whether a large agency or a small in-house marketing team, link building is grunt work and very time consuming and if not done well can produce little to no results. In this presentation, Mason will share clear, specific, and actionable tactics to get the most out of link building efforts. By following these tactics you will be able to increase both the volume and quality of backlinks directed to your website while still maintaining relevancy.

Key Takeaways:
1. Determining whether to use a mass or targeted outreach strategy and how to carry out both.
2. How to set your own qualifying metrics for links being built to your website.
3. Making your backlinks/backlink profile organic in Google’s eyes.
4. How to do the research to know how many and what type of backlinks you need for any given landing page and keyword.
5.Specific tools for outreach and link building and how to use them efficiently.

Mason Bentley runs BASE Search Marketing, an agency that has specialized and exclusively does white hat link building. Mason has been involved in every aspect of link building from manual outreach and relationship building, building the links, writing the content, working with clients, automating processes, testing different tools and techniques, etc.. His knowledge of link building does not come simply from reading blogs and articles written by others, he has learned everything through trial and error and is ready to share his techniques for success. In his spare time, he is outside hiking, biking, camping, and enjoying the outdoors.
Recorded Jun 17 2020 53 mins
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Mason Bentley (BASE Search Marketing)
Presentation preview: 5 Essential Elements To a Successful Link Building Campaign

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    With the research support from the Mobile Marketing Association, we conducted in-depth interviews with 130 senior marketing leaders across industries to understand the problem and to learn how they were adapting their organizations to compete in today’s environment. The solutions framework emerging from this research has been reviewed and refined over two years by a panel of marketers. Further, a measurement tool has been created to guide decisions.

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    LinkedIn @susanwenograd
    Twitter @SusanEDub
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    Over a decade ago Damon beat a billion-dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 companies & Shark Tank featured businesses.

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    We will also open up to live Q&A so you can ask AJ your specific questions about LinkedIn ads.

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    AJ is a LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show Podcast. He's A Secret Weapon of the Most Sophisticated Advertisers, and| Founder B2Linked.com, a LinkedIn Ads Performance Agency.

    B2Linked is THE agency that specializes in account management and training/consulting with LinkedIn Ads and his team of experts has managed >300 LinkedIn Ads accounts, spent a cumulative $120M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. He makes LinkedIn Ads rock and has the results to prove it.

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    Erin is a fractional CMO and marketing advisor, to startups and scale-ups, with nearly 20 years of experience.

    Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining startup, Fellow, as their first head of marketing hire.

    Today, Erin is back to her fractional CMO roots, working with high-growth companies, as well as teaching the next wave of digital marketing professionals.

    Connect with Erin on LinkedIn (in/erinblaskie) or Twitter @erinblaskie
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    In this session Chris Dayley, Founder of Smart CRO, is going to walk through common mistakes marketers make when split testing, and principles you can follow (and specific ideas you can try) to ensure every split test you run is successful.

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    - How to create great hypotheses for a test, and
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    Chris will also dive into test analysis and what to do if your test wins, loses, or has no impact (and how each of these is a success in its own right!). Before this session even ends, you are going to be jumping from your seat to try your next split testing idea.

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    Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.
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    Did you know that less than 1% of marketers have a shot at becoming a CMO?

    Most marketers have no clue what it takes to become a CMO and even worse, they cannot ask or get a straight answer from their CEO. The reality is that if you want this highly coveted spot in the executive suite, you need to build and manage key relationships, identify your superpower and answer some tough questions about your goals and vision for your life.

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    Sangram's Bio:

    Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM) and co-author of his newest book ABM is B2B. Sangram is most affectionately known as the “evangelist” of ABM for helping create a brand new category that has now more than 100,000 jobs with “ABM” as a skillset.

    He founded the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Prior to Terminus, Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.5B).

    Sangram is an international keynote speaker, big hugger, author, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

    Connect with Sangram on LinkedIn and Twitter @sangramvajre

    Event Note: Often our event runs closer to 1-hour by the time we get through all Q&A. Please be aware that we will be recording this event and it will be available shortly after we conclude the live event.
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    About Simon Poulton
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    Mel Carson (Founder, CEO & Principal Strategist at Delightful Communications )
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    Personal Branding is for everyone and at Delightful Communications we know the positive impact proper personal branding has on the lives and livelihoods of others. We’ve seen the success it has brought to our clients and the opportunities it has unlocked for them.

    In this session, Delightful Communications Founder and CEO, Mel Carson, will take you on an actionable journey to:
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    About Mel Carson
    As Founder, CEO & Principal Strategist at award-winning Delightful Communications – a Seattle-based B2B technology marketing agency – Mel’s mission is to help businesses and their leaders be more discoverable, shareable and memorable. The company applies branding strategies that focus on marketing and PR with a strong emphasis on people and not just pixels. Before starting Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world. He’s author of the critically acclaimed Pioneers of Digital and Introduction to Personal Branding, and played the “Young Joe Cocker” in the rock legend’s 1997 music video “N’Oubliez Jamais” with French cinema icon, Catherine Deneuve!
  • Mind-Farking Integrated Audience Targeting Recorded: Aug 19 2020 67 mins
    Marty Weintraub (Founder: Aimclear® Marketing)
    For the full description + Marty's Bio, visit https://www.utahdmc.org/august-19-2020

    This session will teach attendees to implement powerful targeting data from a source-channel, in OTHER channels. Learn to make targeting data more truly integrated for 360-degree audience nurture & cross-channel conversion. Seem intense? It is. Read on.

    Targeting has changed a lot.

    Savvy marketers make use of their first-party data (from segmented CRM records & site visits to social platform engagement) for remarketing, retargeting, & lookalike modeling. Such options help handle top of the funnel (introducing new users into the marketing system), middle, & bottom of funnel alike (nurture). BUT, what’s a marketer to do when skillful use of first-party data does not do the job.

    The targeting we need is sometimes not available. Facebook targeting as we knew it essentially vanished. Twitter remains insipid in its random options. Google often has the best psychographic data. LinkedIn has fabulous business data- only for use in LinkedIn. EVERY channel has its strengths, oddities, & annoying targeting quirks.

    Join foundational industry vet Marty Weintraub for a mind-splitting integrated targeting shred.

    Learn how to:

    • Further define first-party data & usage thereof
    • Retarget organic activity & ads targeting CROSS-channel.
    • Previously impossible INTRA-channel targeting, I.E. using Sales Navigator organic search data to drive RLSA search campaigns or GDN.
    • Assemble pallets of seemingly impossible Twitter targeting options, like everyone a profile FOLLOWS, or a list of users who engaged on a hashtag filtered by words in the user’s bio, etc.
    • How to add highly effective filters slice broader lookalike targeting. This is one of the hottest tactics in the world, seen in numerous winning case studies.
    • Gray hat tools to automate processes, from mild to wild. Marty will give it up.
    • Using the techniques for PR, influencer marketing, lead gen, selling, B2B, & B2C
    • And more
  • Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? Recorded: Aug 5 2020 58 mins
    Robert Brady (Righteous Marketing)
    Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It?
    (Full Title of Presentation)

    The Google Ads interface is changing all the time and Google is offering more and more "recommendations", Explanations (beta), and optimization scores. Many of them are brand new or will seem that way because they've been added with little fanfare. For example, have you seen the budget estimator with example budget suggestions? How about the encroachment of the Recommendations tab content into other areas like the campaign, ad group, or keyword views?

    Some things we'll talk about:
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    - Which of these new suggestions are the most helpful
    - How to correctly judge the recommendation
    - What to expect from Google Ads in the coming months

    About Robert Brady:
    Robert runs a 1-man PPC agency from his home in Idaho and has been in the industry since 2006. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with digital advertising. He enjoys blogging and participates actively in #PPCchat on Twitter. Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady
  • YouTube New Features - Tips & Tricks to Enhance Your Current YouTube Efforts Recorded: Jul 15 2020 59 mins
    Cory Henke (Variable Media)
    Our session will look at a few new features YouTube has implemented for advertisers, their advantages as well as potential disadvantages. We will discuss how to test, analyze and optimize our campaign by looking at client case studies and their performance results. In addition, we will dive into a few tips & tricks specific to optimizing and scaling your campaigns through analytics specific to video as well as conversion performance. This presentation is for marketers both in-house and agency, small budget or large budget.

    Key Takeaways:
    1. A deeper understanding of the YouTube Lead Form both ad type & performance.
    2. How to evaluate YouTube video creative advertising analytics via Google Ads platform.
    3. Finding YouTube user behavior via the combination report
    4. How to leverage YouTube data to make decisions that improve your performance both on-platform as well as others

    Cory Henke leads Variable Media, a 4-year advertising & analytics agency born and based in South Jordan, Utah. Cory focuses the majority of his time on key clients while also focusing on improvements to internal and client used analytics tools stacked on top of the PowerBI platform which have allowed client partners the opportunity to scale their business. But also, speaking and educating worldwide on topics specific to Google Ads (YouTube) and Facebook Ads (Instagram) platforms. Cory’s background spans small agency to large agency and similar publisher or platform side experience as well.
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  • Title: 5 Essential Elements To a Successful Link Building Campaign
  • Live at: Jun 17 2020 6:00 pm
  • Presented by: Mason Bentley (BASE Search Marketing)
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