5 Essential Elements To a Successful Link Building Campaign

Presented by

Mason Bentley (BASE Search Marketing)

About this talk

Description: High-quality and relevant links directed to your website can significantly increase your chances of ranking in search engines. Whether a large agency or a small in-house marketing team, link building is grunt work and very time consuming and if not done well can produce little to no results. In this presentation, Mason will share clear, specific, and actionable tactics to get the most out of link building efforts. By following these tactics you will be able to increase both the volume and quality of backlinks directed to your website while still maintaining relevancy. Key Takeaways: 1. Determining whether to use a mass or targeted outreach strategy and how to carry out both. 2. How to set your own qualifying metrics for links being built to your website. 3. Making your backlinks/backlink profile organic in Google’s eyes. 4. How to do the research to know how many and what type of backlinks you need for any given landing page and keyword. 5.Specific tools for outreach and link building and how to use them efficiently. Bio: Mason Bentley runs BASE Search Marketing, an agency that has specialized and exclusively does white hat link building. Mason has been involved in every aspect of link building from manual outreach and relationship building, building the links, writing the content, working with clients, automating processes, testing different tools and techniques, etc.. His knowledge of link building does not come simply from reading blogs and articles written by others, he has learned everything through trial and error and is ready to share his techniques for success. In his spare time, he is outside hiking, biking, camping, and enjoying the outdoors.
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