Leveraging the Facebook Algorithm for Better Performance
Michelle Morgan (Clix Marketing)
About this talk
The Facebook Ads algorithm plays a big role in how well your campaigns will perform, so learning how to leverage its quirks can be a big benefit to any account. In this session, I’ll talk about how you can improve performance and leverage the algorithm better using conversion actions, audience strategy, budgeting, placements, and ad strategies.
Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 9 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted a Top 25 PPC Influencer in 2019. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter (https://twitter.com/michellemsem) and connect on LinkedIn (https://www.linkedin.com/in/michellemsem/).