Name: Leveraging the Facebook Algorithm for Better Performance
Start: 2020-07-01T18:00:00Z
End: 2020-07-01T18:01:01.000Z
Location: BrightTALK
Rating: 5

Welcome to Utah's Largest Digital Marketing Association!
Since 2011, Utah DMC has been serving the Utah digital marketing community with monthly in-person events as well as annual conferences

Most of us are dead set on pleasing Google at all costs, but do we seek to understand it? Maybe if we were as intent on finding out the reasoning behind why Google ranks pages higher than others in a paid auction as we are on figuring out why a date didn’t call us back, we would excel more as Google Ads specialists.

In this session, Zach will show you how understanding what types of ads & landing pages Google places at the top of the SERP can help you become more strategic in your copywriting and campaign planning.

Using this method has improved the quality score, CTRs, and conversion rates of many of his advertising campaigns.

This very simple method helps your Google Ads campaign become more strategic, more intentional, and more likely to convert from the get-go and will save you lots of worries and $$$ down the road.

Key Takeaways:
- Learn how to save $$$ and increase lead flow before even launching your campaigns
- Become more strategic in the copywriting & LP creation of your campaigns
- Learn how to show up at the top of Google's SERP for keywords that will drive pipeline

About Zach Eberhard:

Zach is the Senior Advertising Specialist at 97th Floor.  He has managed the agency’s largest clients, with extensive experience across a number of verticals, including B2B, Real Estate, and eCommerce.

He manages over 6 figures in monthly spending over several clients in Google, LinkedIn, Facebook, Bing, 6sense, Reddit, and Quora.  He has fully dedicated himself to filling clients’ pipelines with quality leads so he has experience in CRMs like HubSpot, Marketo, and Salesforce. In addition to normal advertising campaigns, he has planned out TV spots and other connected TV campaigns through NBC, Hulu, and MNTN.

While he is not busy managing ad campaigns, you can find him hiking or at home in the mountains of Utah with his family binging some crime dramas or some good reality TV (any Survivor fans out there?)

How To Improve Google Ads Performance Through SERP Analysis

Leaving the resort formerly known as ‘Squaw Valley Resort’s’ offensive name behind, while still honoring everything that makes the place so beloved was the objective of this rebrand. 

Palisades Tahoe's new name and visual identity celebrate the resort's legendary past, while setting it on a more inclusive path toward a legendary future. Palisades Tahoe's teams worked with Struck, the resort's creative agency, to develop guidelines and implement the brand cohesively throughout every digital and physical application.

With input from Olympians, professional skiers, resort employees, local historians, and members of the Washoe Tribe, we created a brand that everyone was able to feel proud of and invested in.

Key Takeaways

- Strategy: From initial research to concept testing, we ensured our work was on the right track by involving a core group of key stakeholders with deep connections to the resort. 
- Branding Approach: Discover how the logo brings together several iconic symbols from the area and includes significance for the Washoe Tribe. The custom typeface further sets the branding apart from other resorts.
- Results: While we measured typical brand consumer KPIs and industry awards - all of which are meaningful- the greatest impact was on a human scale. When members of the Washo tribe, specifically the women, can return to their ancestral lands and once again feel welcome, that is what we are most proud of.

About Scott Sorenson, Executive Creative Director

A tenured creative leader at Struck, Scott has played a key role in many of the agency’s most noteworthy accomplishments over the years, including work for the Utah Office of Tourism, Universal Pictures, Snowbird, Altabank, UMOCA, and the Sundance Institute. He’s stewarded major branding exercises, creative collateral, and campaigns for clients across industries and has been honored for his work by the AIGA, AAF, and Communication Arts.

Progress is Impossible Without Change: Removing a Brand Name’s Derogatory Word

The Utah Digital Marketing Collective is thrilled to welcome Brenton Thomas for an in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. 

With Google expiring Expanded Text Ads, the transition to Responsive Ads is more important than ever. That being said, Brenton will be diagnosing various ads in real-time to understand the correlation between ad copy and performance (e.g. CTR, Quality Score, and ROAS). He will also demonstrate how to implement Responsive Ads for long-term optimizations and success. 

By the end of this presentation, you'll have actionable tactics you can apply to your own ads for an instant boost in performance.

What you'll learn during this presentation:

- How to smoothly transition from using Expanded Text Ads to Responsive Ads
- The characteristics of a top-performing Responsive Ad
- Tactics to optimize Responsive Ads over the long term within your own ad account

About Brenton Thomas:
Brenton is a digital marketing expert with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi (twibiagency.com), to help companies across various industries reach their growth goals. In his spare time, he enjoys spending time with friends & family and playing basketball.

Google Responsive Ads: 5 Secrets To Unlock Their Performance

This presentation was recorded LIVE at our August 17, 2022, in-person Branding Night event. See the attachment module to download the entire deck. More details about this event can be found at https://www.utahdmc.org/august-2022


Our First Presenter: Austin Wilson

Presentation Title: Break Your Brand Out of the Noise --  Unite Your Organization Around Your Company's Unique Story.

Presentation Description: 

We are being bombarded with more marketing messages than ever in history. With the glut of information, a compelling story is the only way to break your brand out of the noise. Discover how to unite your company around the eight core components of your company's unique story without having to spend years throwing stuff at the wall and hoping something sticks. 



Our Second Presenter: Chris Kneeland

Presentation Title:  The Anatomy of Cult Brands

Presentation Description:

What do the world’s most beloved brands believe, and how do they behave, that allows them to significantly – and consistently - outperform their mediocre peers?

To what do they attribute their success, especially since they typically spend far less dollars on mass media and markdowns? How do they get employees and customers to not just buy, but buy in? Chris and his team have been dissecting “cult brands” (i.e. businesses that enjoy above-average brand attachment and advocacy) for ten years, and they have discovered a handful of characteristics within the cult brand genome that are far less common within the DNA of their competitors. In this presentation, Chris will reveal the findings of his research, and present entertaining and educational examples of brand-building done so spectacularly well it results in cult-like followers.

Break Your Brand Out of the Noise & Understand The Anatomy of Cult Brands

With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business.

For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound.

Now is a prime opportunity to embrace SEO!

What you’ll learn in this presentation:

- Why SEO can thrive, especially during a recession.
- How to drive organic growth by improving existing assets.
- Where new opportunities lie that are prevalent & often inexpensive.
- Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing.
- Why site redesigns, often performed during slow periods, will fail without proper SEO considerations.
- How SEO brings real value: learn to calculate ROI through a few applicable examples.
 
About Ryan: 

Ryan Lingenfelser is an independent SEO consultant through RDLDIGITAL, having generated successful organic search results for 10+ years.

He’s partnered with midsize companies across industries, namely SaaS & multi-location businesses, since 2018. In Utah, he’s aided Nursa & Avalaunch Media. Other notable clients include Castor (SaaS startup in eClinical Data Management) & Worldwide Clinical Trials (Global Contract Research Organization).

Ryan lives with his partner and twin daughters in Salt Lake City, Utah.

Why You Should Embrace SEO During a Recession

On July 20, 2022 Utah DMC held an in-person event, and we were able to record it thanks to our friends at Lucid. 

We had two great presentations from two amazing presenters.

Our First Presenter: Cody C. Jensen

Presentation Title: Measuring Page Relevancy - Reverse Engineering The SERPs to Improve Rankings

Presentation Description: 

This presentation will guide you through steps to measure your target URL's relevance against top-ranking competitors by reverse-engineering the SERPS and the on-page elements competing URLs contain to plan and execute on-page optimization in a scaleable manner.

Key Takeaways Attendees Will Learn:

- Determining what Google Finds Relevant through reverse engineering
- Identifying commonalities with URLs ranking on page one. 
-Leveraging the SERP data, we have to our advantage (while we don’t know Google’s algorithm, we do have access to the algorithm's output i.e., SERPs)
-Understanding & Mirroring Search/Query Intent
-A process to reverse engineer the SERPs to increase your on-page relevance.


Our Second Presenter: Ratish Naroor

Presentation Title:  Building an Enterprise SEO channel to drive more than $1 Billion

Presentation Description:

Let's discuss what it takes to manage a large enterprise SEO team and grow SEO GMV to more than 1 Billion dollars. We will also discuss how to get there!

Key Takeaways/What you Will Learn:

- Getting buy-in for SEO investments
- SEO team structures for success
- SEO Split testing in 2022 & few ideas that worked
- Dealing with SEO Algorithms
- Top SEO challenges in 2022 & beyond?

SEO Night: Reverse Engineer the SERPs + $1 Billion Enterprise SEO

When structured and led correctly, the marketing department and its team are either the source of enormous gratitude for your entire company or the thorn in your side as you realize there’s no one else to shoulder all the revenue-generating strategy and execution necessary for scaling business success. 

Join Veronica Romney on May 25th at 12 PM Mountain, to learn how to build and lead a marketing powerhouse department.

You will:
- Gain clarity on what a marketing leader is (as well as what it isn’t)
- Learn how to run highly-productive meetings, create inclusive team development, and assist with recruitment and retention to ensure you get the highest ROI.
- Discover how to lead an entire department (really the whole company) through a season of launch with equal parts ease and ethics and prevent common costly mistakes.

Bio:

Veronica Romney is a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 15 years, having been featured in places like Forbes, Inc, Huffpost, ABC News Radio, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two man cubs in the beautiful oak trees of North Carolina.

How To Build + Lead A Marketing Dream Team

Recorded via Zoom at our Live in-person event on May 18, 2022.

Our First Presenter: Richard Bitton

Presentation Title: Building a Powerful Digital Referral & Partner Program
Description: 

Richard addresses solutions on each of the following referral topics:

- How his company turns 80% of their new customers into Referral Partners (that introduce them to a minimum of 10 decision-makers at other companies).
- Good Referral Incentives vs. Bad Referral Incentives (The difference between "proactive" & "reactive" referral incentives).
- "When" & "When Not" to ask for a referral.
- Best ways to have customers (or partners) submit a referral and how this varies in B2B vs. B2C.
- How to give referral partners complete transparency into the referrals they send you.
- How to compensate referral partners and how to stop tracking things in a spreadsheet.

Our Second Presenter: John Huntinghouse

Presentation Title:  Creating a 10x Growth Plan

Description:

John shares his key frameworks and processes that have helped him find growth and success for various types of businesses and industries.

You’ll learn:
- How to develop a growth model and create a GTM strategy that works.
- Learn how to set up proper experiment design for your growth strategy
- Learn how to assess product/market fit and understand your product’s natural usage frequency
- Understand how to build out a growth flywheel and build out habit loops to retain your customers

For full event info including bios and detailed descriptions visit https://www.utahdmc.org/may-2022

Strategy Night: From Digital Referral Programs to 10X Growth Plans

Presentation Description: 

When it comes to a comprehensive social media and digital marketing strategy that is both affordable and efficient, small local businesses are drastically underserved.

Haley has been working for 6 years as a digital marketing freelancer specializing in small Utah businesses that have a total marketing budget typically ranging from $800 - $5,000/month. All her contracts are month to month, meaning she's always driven to maximize the marketing budgets she's given to keep her clients happy.

Because of this, she has spent the past 6 years learning, fine-tuning, and maximizing an all-inclusive social and digital marketing strategy for small local businesses that can turn a small marketing budget into a hefty ROI.

For this presentation, she'll use the example of a local start-up business run by a husband and wife team that turned $200 in ad spend into $15,000 in sales on opening day.

What you’ll learn in this presentation:

- The step-by-step plan she follows when starting a business or launching a new social/digital marketing plan for an existing business
- Which platforms are worth the time and money, and which ones are not
- Her top free and cheap tools to conduct market research, design content, and schedule posts
- How to come up with a strong offer that will capture and convert leads
- How to differentiate yourself from the competition
- How to use ManyChat (Facebook Bots) to streamline lead generation

AboutHaley Fields

Haley Fields is the CEO of Orenda Marketing,

Over the years. she has worked with companies like Costa Vida corporate, Super Chix, Green Tech Construction, FUTR Commercial advisors, and many more, and she has served over 100 local businesses to date.

How $200 In Ad Spend Turned Into $15,000 In Sales On Opening Day

YouTube is the second largest search engine so it makes sense that a search company would locate the bulk of its influencer marketing campaigns there. But as a social platform for influencer partnerships, YouTube is expensive. Is it worth it, and how do you leverage it to get the most out of what you’re paying? Hilary shares insights, case studies, and pro-tips, ending this session with questions and discussion.

Takeaways from this presentation:

- Learn what integrated ads on YouTube are
- Learn how much you should be paying
- See what impact YouTube integrations can have on your business
- Gain insights into negotiations and contract scope
- Ask an expert - discussion and questions to follow slide presentation

About Hilary Thompson:

Hilary leads the Off-Page SEO team at Portent which includes digital PR as well as a robust influencer marketing program. 

With a background in digital marketing strategy, content strategy, journalism, and PR (she’s an active member of PRSA), she has been able to land valuable placements by nurturing relationships with top-tier publications, media outlets, and influencers, boosting organic visibility, brand awareness, and conversions for her clients. 

Her team’s work has recently been shortlisted for the 2021 U.S. Search Awards.

Getting the Most Out of Influencer Marketing on YouTube

This session is for digital marketers who are looking to get a better understanding of how to authentically connect with the LGBTQ+ community. We promise to make it fun, informative, and very, very, very, VERY gay.

Grindr is the #1 platform for the gay community in most countries around the world. So, we know a thing or two about the value of the rainbow demographic. Join us for a deep dive into how brands can continue to reach out in a meaningful way to the LGBTQ+ community way beyond June. We’ll take a look back at the timeline of how this queer consumer engagement first took place, learn the dos and don’ts of messaging, and leave you with actionable next steps on the path of full inclusivity.

After this session, you’ll be able to:

- Understand the history of gay marketing and the value of this community
- Know when and how to properly message for the most effective campaigns
- Avoid common pitfalls that can be viewed as disingenuous

About Andy Kraut:

Andy has been an active voice in the world of digital media since his career began in 2007. Over the years he’s had the opportunity to work at places like BuzzFeed, Yahoo!, Funny Or Die, and OMD, but more recently led teams at Defy Media and Social Chain. As of January 2020, he’s taken his talents and love of the gay community to Grindr where he is growing Partnerships across the globe. He and his husband live in Brooklyn, NY.

Connect with Andy on LinkedIn: https://www.linkedin.com/in/andykraut/

Why Your Rainbow Logo Isn't Enough: Marketing to the LGBTQ+ Community

Branding done correctly enhances the performance and efficiency of your company.

Experience the greatest moment when you realize that you have not unleashed your most powerful asset.  

Natasha will help you discover unique and strategic techniques for improving and retaining profitable visual branding, auditory branding, and emotional branding to bring the power of agility to your brand positioning.

Key Takeaways for attendees:
1) Attendees will learn how to develop strategic growth plans to accelerate Revenue and Profits
2) Attendees will learn how to develop quantifiable KPQ’s and KPI’s for daily operations
3) Attendees will learn how to identify and eliminate money leaks in the business that is slowing down performance
4) Attendees will learn how to position, apply and profit from the Brand First Principle™

About Natasha E. Davis:

Natasha is a Branding Strategist and Corporate Trainer. As a certified expert in email & social
media marketing, branding, speaker, and trainer, she thrives on fixing problems and eliminating frustrations for companies and their executives. 

Over the past 13 years, Natasha has worked with several companies, government agencies, and small business owners to assist them in enhancing their brand equity, brand loyalty, customer satisfaction, and marketing strategy through the power of impactful branding. 

Her clients affectionately refer to her as "The Chief Visionary" because of her ability to quickly identify issues, find solutions, get results, and improve outcomes.

How to Bring the Power of Agility to Brand Positioning

YOU already have a brand. The question is, “Are you in control of it; are you managing it; and are you leveraging it?” When you dig deep to identify and define your own unique Personal Brand, you create a blueprint for your own authenticity and consistency; building long-term trust and relationships that help you achieve your full potential personally and professionally.

As others perceive you through your actions, behaviors, dialogue, and more; they formulate specific impressions within seconds. Getting crystal clear and conscious of your unique brand can help you focus in on highlighting your strengths and showcasing your skills consistently and distinctively.

Just like companies have brands, every one of us has a personal brand that already exists in the minds of our audiences. In this interactive, experiential workshop we’ll help you understand how to take control of, manage, and leverage it. Your Personal brand can be only be managed by identifying, defining, and then becoming your unique brand style, living your values, expressing your differentiators, and setting standard levels of performance.

During this presentation, you will learn:

- The 6 critical components that make up your unique Personal Brand DNA.
- What makes up your own personal brand style attributes and learn how to maximize them to create distinction.
- How to elevate your authenticity and consistency, and infuse your “way of being”  into your daily routine to enhance and build the trust of those around you.
- Learn the three most critical characteristics of a memorable personal brand.
- Recite and commit to your new personal brand declarations.

About Suzanne Tulien

Brand Clarity Expert, Suzanne Tulien is a Brand Consultant, international speaker & author. Through her company Brand Ascension, LLC, she helps identify, define, & align personal & business brands to become what they want to be known for.

Full description & bio can be found at www.utahdmc.org/suzanne-tulien

Elevate Your Personal Brand Clarity and Become What You Want to Be Known For

Did you know that 48% of people are experiencing increased stress levels since COVID began.

In this presentation with Amelia Wilcox, CEO and Founder of Nivati, and Haeli Harris, Lead Clinician and Licensed Marriage and Family Therapist, you’ll gain the knowledge you need to support yourself. You’ll learn about the effects of stress, how to recognize them, and how you can support your wellbeing through mindfulness and self-care tools. You will even learn how to discuss mental health with others right from our lead counselor - the most important thing you can do to support yourself and others on their mental health journeys.

Takeaways:

- Learn why 48% of people are experiencing increased stress levels since the pandemic began.
- Discover what mental health is and the effects of stress on mental health.
- Learn how to discuss mental health with others and take care of yourself through mindfulness and self-care.
- Discover mindfulness at work and best practices.
- Discover corporate and employee self-care strategies

About Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati (formerly Zenovate) a leader in corporate massage since 2010. Her high-growth B2B company who’s platform provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

About Haeli Harris

Haeli Harris, LMFT is the Lead Counselor at Nivati. She has been practicing as a Marriage and Family Therapist since 2014. Haeli has experience working as a therapist in private practice settings, residential facilities, outpatient treatment care, schools, and telehealth.

The New Pandemic: Mental Health is the New Normal

Dead Cookies Hold No Data. 

Captain Simon "I'm Getting Seasick" Poulton (VP of Digital Intelligence at Wpromote) returns to the Utah DMC following his previous presentation, Taking Your Data Back to the Future. During this session, Simon will discuss the challenges generated by the privacy-centric changes to digital marketing that we've seen over the past year, and share a look into the future as we navigate the high seas together.  

Avast Ye! Specifically, Simon will cover

- The broad array of changes we've seen from Apple, and what exactly AppTrackingTransparency (ATT) does. 
- The motivations guiding these changes and why this is the tip of the iceberg. 
- A look into the future of Apple's ITP, Google's Privacy Sandbox and the nature of content castles

About Simon Poulton:

An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age.

In his current role as the Vice President of Digital Intelligence at Wpromote, Simon oversees the Analytics Development, Data Analysis, Data Science & Solution Architecture team. In this role, he sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. He recently led the team focused on measurement for the launch of NBC's new streaming service, Peacock.

Simon regularly speaks at industry events, including SMX (West, East & Advanced), State of Search, Wpromote's Challenger Summit, and E-commerce Catalyst (Cleveland Research), and is returning for the 3rd time to speak present for Utah DMC!

Privacy Pirates: Navigating the Choppy Seas Ahead

Full Title of Presentation: The Goldilocks Zone of Growth: How to Leverage Real-Time Market Research to Attract Your Perfect Clients

We've all experienced those times when your business seems to grow effortlessly; you attract plenty of high-quality clients, your marketing gains serious traction, and your business is profitable as well as easy. 

But, we've also experienced those times where growth seems almost impossible; your marketing gets crickets, the client flow slows to a crawl and everything just seems difficult. 

In this presentation, we're going to go over the three essential elements that get you into the "zone" of fast, sustainable growth, and how you can leverage your current audience to get in the zone right now. 

You'll learn: 

- How to identify your best (and worst) customers so that you can cater to the best, and dump the worst.
- A simple and unique process to identify what differentiates you in the Marketplace, so you can stand out and charge higher rates.
- How focusing on your top 20% of clients can help you systemize and scale your business.

This information will turn the typical business model on its head - allowing you to better leverage social media for sustainable growth.

We'll look at real-life examples of companies that have hyper-focused their offer, and messages, so attendees walk away with practical action steps. 

About Craig:

Craig Severinsen helps entrepreneurs scale their business, faster than they think possible. His innovative approach to business helps entrepreneurs focus on the things that matter most in their business so that they build momentum and see results fast.

Craig is the founder of Bright Works Training, a training, coaching, and consulting firm based out of St. Louis Missouri.

Connect with Craig on LinkedIn: https://www.linkedin.com/in/craigseverinsen/

How to Leverage Real-Time Market Research to Attract Your Perfect Clients

Most sales and marketing teams operate in silos leaving multiple opportunities for revenue breakdown.  

Come learn how a position, rising in popularity, is aimed to change all that.  The Chief Revenue Officer is designed to bridge all revenue operations within an organization.  James will help us understand how to be successful in this position while learning how having a revenue focus can help us succeed in our careers no matter where we are in that journey. 

In this presentation, you will learn: 

- What exactly is the Chief Revenue Position
- The Opportunity that Exists to Bridge the gaps through the customer journey
- Why Profit is so essential and can help achieve a company’s purpose (and our own!)
- The “5 P’s” to Being a Successful Chief Revenue Officer (and how you can apply these principles today)
 
About James Agnew:

James has started and scaled a few companies in Utah, including his last company, Progrexion, which began in a rented duplex with five employees and scaled to over $500M in annual revenue and 3500 employees.

James is currently the founder and CEO of Blaast, a performance management organization that helps companies increase employee engagement by upskilling their managers to achieve their ultimate performance.

James lives in Park City, Utah, with his wife of 25 years and three children.

Connect with James: 

Linkedin: https://www.linkedin.com/in/jamesagnew/
Company Website: www.blaast.com

The Rise of the Chief Revenue Officer Position

In case you haven’t noticed, the digital marketing jobs market is on fire. Like many other industries, there are more jobs than there are qualified people to fill the positions. Add to that, prospective employees have more options, not only at a local level, but on a national level as well, as remote work has become mainstream now for many organizations looking to hire talent, which is very attractive to many job applicants looking to not just work from home, but possibly be paid more money as well.

We will discuss: 

The Current State of the Digital Marketing Jobs Market

- The demand for talent vs available talent. Is it an employee market out there?
- How local jobs are competing with national remote/work from home jobs
- What Digital Marketing skill sets are in high demand?
- Recruiters & Employees: How many jobs are being presented weekly, whether they’re looking or not?

What Companies Need To Do To Attract Talent Today

- Crafting the best job title and description
- Benefits that are important to the job seeker
- Is remote and work from home something that important now, and why
- Additional benefits to make you stand out from the rest
- The salary divide

What Job Seekers Need to Do to Stand Out

- It’s not just about updating your resume
- How to determine the environment you want to work in
- How to stand out to recruiters
- Showing off your specialized skills, and qualifications

About Trinity Paulson

Trinity Paulson is a Sr. Account Executive with TEKsystems Digital, specializing in digital and creative services.  Trinity brings over 16 years of experience providing project-based services and staff augmentation in the Utah market and an in-depth perspective of the current state of hiring.  

Throughout the course of her career at TEKsystems, Trinity has held several leadership roles within their Government Vertical and had the opportunity to create and build TEKsystems Digital division in Utah in 2016.

Let's Discuss The Digital Marketing Jobs Market

Description: 
The Facebook Ads algorithm plays a big role in how well your campaigns will perform, so learning how to leverage its quirks can be a big benefit to any account. In this session, I’ll talk about how you can improve performance and leverage the algorithm better using conversion actions, audience strategy, budgeting, placements, and ad strategies. 

About Michelle:
Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 9 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted a Top 25 PPC Influencer in 2019. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter (https://twitter.com/michellemsem) and connect on LinkedIn (https://www.linkedin.com/in/michellemsem/).

Leveraging the Facebook Algorithm for Better Performance

Utah DMC

Michelle Morgan

Facebook Ads

The Facebook Ads Algorithm

Audience Strategy

Facebook Ads Strategy

Digital Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Leveraging the Facebook Algorithm for Better Performance

Presented by

About this talk

More from this channel