Instagram Stories: A Funnel-Based Approach to Boosting Your Bottom Line

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Presented by

Akvile DeFazio (AKvertise, Inc.)

About this talk

Description/Takeaways: Struggling to find success with Instagram Stories? Join us to learn how to leverage this captivating ad placement to create a cross-funnel campaign strategy. We will cover various campaign objectives and how to effectively utilize them, unique engagement tactics using creatives and copy, custom audiences for targeting, and ultimately, how to drive conversions. Bio: As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise, does best. As a conversion-driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile specializes in working with ecommerce brands, mobile apps, events, and musicians. Prior to launching her social media agency in 2014, she spent more than a decade working in-house at a variety of companies, ranging from outdoor gear and apparel ecommerce, to pet health insurance, online publications, and event marketing via paid search and social. Follow her on Twitter: @AkvileDeFazio and @AKvertise

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