YouTube New Features - Tips & Tricks to Enhance Your Current YouTube Efforts

Presented by

Cory Henke (Variable Media)

About this talk

Our session will look at a few new features YouTube has implemented for advertisers, their advantages as well as potential disadvantages. We will discuss how to test, analyze and optimize our campaign by looking at client case studies and their performance results. In addition, we will dive into a few tips & tricks specific to optimizing and scaling your campaigns through analytics specific to video as well as conversion performance. This presentation is for marketers both in-house and agency, small budget or large budget. Key Takeaways: 1. A deeper understanding of the YouTube Lead Form both ad type & performance. 2. How to evaluate YouTube video creative advertising analytics via Google Ads platform. 3. Finding YouTube user behavior via the combination report 4. How to leverage YouTube data to make decisions that improve your performance both on-platform as well as others Cory Henke leads Variable Media, a 4-year advertising & analytics agency born and based in South Jordan, Utah. Cory focuses the majority of his time on key clients while also focusing on improvements to internal and client used analytics tools stacked on top of the PowerBI platform which have allowed client partners the opportunity to scale their business. But also, speaking and educating worldwide on topics specific to Google Ads (YouTube) and Facebook Ads (Instagram) platforms. Cory’s background spans small agency to large agency and similar publisher or platform side experience as well.

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