Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It?

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Presented by

Robert Brady (Righteous Marketing)

About this talk

Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It? (Full Title of Presentation) Description: The Google Ads interface is changing all the time and Google is offering more and more "recommendations", Explanations (beta), and optimization scores. Many of them are brand new or will seem that way because they've been added with little fanfare. For example, have you seen the budget estimator with example budget suggestions? How about the encroachment of the Recommendations tab content into other areas like the campaign, ad group, or keyword views? Some things we'll talk about: - How does the new Explanations Beta work - Which of these new suggestions are the most helpful - How to correctly judge the recommendation - What to expect from Google Ads in the coming months About Robert Brady: Robert runs a 1-man PPC agency from his home in Idaho and has been in the industry since 2006. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with digital advertising. He enjoys blogging and participates actively in #PPCchat on Twitter. Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

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