How to Uncover Your Personal Brand and Tell a Better Story About You

With a myriad of different digital touchpoints now vying for our attention, your personal brand is out there whether you own it or not. Personal Branding is for everyone and at Delightful Communications we know the positive impact proper personal branding has on the lives and livelihoods of others. We’ve seen the success it has brought to our clients and the opportunities it has unlocked for them. In this session, Delightful Communications Founder and CEO, Mel Carson, will take you on an actionable journey to: - Define your audience - Uncover your personal brand - Establish your professional purpose - Help you shape a story for yourself and your company that lays out your wisdom and expertise for all to see and learn from - Understand ways to optimize your presence on social media platforms, like LinkedIn - You’ll get practical advice to help you make the very best impression both online and in-person and understand how to put your best foot forward in creating a professional impression you and your company can be proud of. About Mel Carson As Founder, CEO & Principal Strategist at award-winning Delightful Communications – a Seattle-based B2B technology marketing agency – Mel’s mission is to help businesses and their leaders be more discoverable, shareable and memorable. The company applies branding strategies that focus on marketing and PR with a strong emphasis on people and not just pixels. Before starting Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world. He’s author of the critically acclaimed Pioneers of Digital and Introduction to Personal Branding, and played the “Young Joe Cocker” in the rock legend’s 1997 music video “N’Oubliez Jamais” with French cinema icon, Catherine Deneuve!