Mind-Farking Integrated Audience Targeting

Presented by

Marty Weintraub (Founder: Aimclear® Marketing)

About this talk

For the full description + Marty's Bio, visit https://www.utahdmc.org/august-19-2020 This session will teach attendees to implement powerful targeting data from a source-channel, in OTHER channels. Learn to make targeting data more truly integrated for 360-degree audience nurture & cross-channel conversion. Seem intense? It is. Read on. Targeting has changed a lot. Savvy marketers make use of their first-party data (from segmented CRM records & site visits to social platform engagement) for remarketing, retargeting, & lookalike modeling. Such options help handle top of the funnel (introducing new users into the marketing system), middle, & bottom of funnel alike (nurture). BUT, what’s a marketer to do when skillful use of first-party data does not do the job. The targeting we need is sometimes not available. Facebook targeting as we knew it essentially vanished. Twitter remains insipid in its random options. Google often has the best psychographic data. LinkedIn has fabulous business data- only for use in LinkedIn. EVERY channel has its strengths, oddities, & annoying targeting quirks. Join foundational industry vet Marty Weintraub for a mind-splitting integrated targeting shred. Learn how to: • Further define first-party data & usage thereof • Retarget organic activity & ads targeting CROSS-channel. • Previously impossible INTRA-channel targeting, I.E. using Sales Navigator organic search data to drive RLSA search campaigns or GDN. • Assemble pallets of seemingly impossible Twitter targeting options, like everyone a profile FOLLOWS, or a list of users who engaged on a hashtag filtered by words in the user’s bio, etc. • How to add highly effective filters slice broader lookalike targeting. This is one of the hottest tactics in the world, seen in numerous winning case studies. • Gray hat tools to automate processes, from mild to wild. Marty will give it up. • Using the techniques for PR, influencer marketing, lead gen, selling, B2B, & B2C • And more

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