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Mind-Farking Integrated Audience Targeting

For the full description + Marty's Bio, visit https://www.utahdmc.org/august-19-2020

This session will teach attendees to implement powerful targeting data from a source-channel, in OTHER channels. Learn to make targeting data more truly integrated for 360-degree audience nurture & cross-channel conversion. Seem intense? It is. Read on.

Targeting has changed a lot.

Savvy marketers make use of their first-party data (from segmented CRM records & site visits to social platform engagement) for remarketing, retargeting, & lookalike modeling. Such options help handle top of the funnel (introducing new users into the marketing system), middle, & bottom of funnel alike (nurture). BUT, what’s a marketer to do when skillful use of first-party data does not do the job.

The targeting we need is sometimes not available. Facebook targeting as we knew it essentially vanished. Twitter remains insipid in its random options. Google often has the best psychographic data. LinkedIn has fabulous business data- only for use in LinkedIn. EVERY channel has its strengths, oddities, & annoying targeting quirks.

Join foundational industry vet Marty Weintraub for a mind-splitting integrated targeting shred.

Learn how to:

• Further define first-party data & usage thereof
• Retarget organic activity & ads targeting CROSS-channel.
• Previously impossible INTRA-channel targeting, I.E. using Sales Navigator organic search data to drive RLSA search campaigns or GDN.
• Assemble pallets of seemingly impossible Twitter targeting options, like everyone a profile FOLLOWS, or a list of users who engaged on a hashtag filtered by words in the user’s bio, etc.
• How to add highly effective filters slice broader lookalike targeting. This is one of the hottest tactics in the world, seen in numerous winning case studies.
• Gray hat tools to automate processes, from mild to wild. Marty will give it up.
• Using the techniques for PR, influencer marketing, lead gen, selling, B2B, & B2C
• And more
Recorded Aug 19 2020 67 mins
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Presented by
Marty Weintraub (Founder: Aimclear® Marketing)
Presentation preview: Mind-Farking Integrated Audience Targeting

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    Dead Cookies Hold No Data.

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    Linkedin: https://www.linkedin.com/in/jamesagnew/
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    Trinity Paulson is a Sr. Account Executive with TEKsystems Digital, specializing in digital and creative services.  Trinity brings over 16 years of experience providing project-based services and staff augmentation in the Utah market and an in-depth perspective of the current state of hiring.  

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    Josh Aston (CMO & Co-Founder - Above The Fold)
    According to AdAge, only 26% of marketers say they know what programmatic is, and of those asked, most have very different ways of defining programmatic marketing. Meanwhile, programmatic ad spending is projecting to be more than 68% of the total global digital media ad spending and hit nearly $155 billion globally in 2021 (¾ of that in the U.S). While many marketers do not understand it, programmatic is experiencing a surge in interest as it is positioned well through the “cookie apocalypse.”

    The Above The Fold team has 20+ years in the programmatic space and prides itself on transparency.

    In this event, you will learn:
    - The basics of programmatic
    - The programmatic landscape
    - Programmatic strategies that work in 2021
    - Is programmatic right for your business?
    - Q&A with Jessica Chase & Josh Aston of ATF

    About Josh Aston

    Josh is thrilled to be building a Utah-based programmatic agency with a business partner, Jessica Chase.

    With nearly 20 years of experience in marketing, Josh has a proven track record of success as a talented marketing leader who possesses the expertise and strategies needed for the continued success and growth of hundreds of millions of dollars in revenue. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously the VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800 CONTACTS.

    Josh has managed teams of up to 50 people and marketing budgets of $60M annually. In Josh’s most recent opportunity, he led a digital marketing team that took a company from under $1M/annually in revenue up to a valuation of $1.2B. Josh’s success includes creating aggressive digital marketing strategies, content, and channels that increase business development and visibility in competitive markets. Josh excels in developing new teams that consistently achieved success using hands-on leadership and well-established approaches.
  • The Tricky & Sometimes Messy World of Digital Agency & Client Relationships Recorded: May 12 2021 61 mins
    Susan Wenograd (Director, Paid Media/Acquisition at Nextiva)
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    We’ll delve into how to the sometimes messy world of finding the perfect partnership between a company and the agency they hire to handle their marketing. There are specific things from the outset that can doom the engagement, and ways to handle tougher times to help both sides thrive with one another.

    You will learn:
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    - How clients can get more from their agency partnerships
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    With almost 20 years of experience in marketing, Susan has built brands in-house and agency-side for household names in various roles. Her specialization in Google Ads and Facebook Ads put her in the high-pressure dollar-side trenches of understanding different business types and growth challenges. Managing agency teams at Director and VP-level gave her higher-level insight into why partnerships with clients fail or succeed, and she started to see how her perspective on in-house existence was valuable for agencies that didn’t have that experience. She has used that knowledge over the years to help both sides succeed in how they team up to make a paid media budget go further, faster.

    She has served as a reporter for Search Engine Journal, Search Engine Land, and is an ongoing contributor to Social Media Examiner. She recently moved back to an in-house role as Director of Paid Media for Nextiva.

    Connect with Susan:
    LinkedIn @susanwenograd
    Twitter @SusanEDub
  • New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing Recorded: Apr 28 2021 74 mins
    Damon Burton (President, SEO National)
    Presentation Description:

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    - How to leverage other peoples' audiences to your benefit.
    - and more

    We will also open up to live Q&A so you can ask Damon your specific questions.

    About Damon Burton

    Over a decade ago Damon beat a billion-dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 companies & Shark Tank featured businesses.

    Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

    Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, but he’s also a trusted educator on the subject and has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads.

    Plus, he has a beard!
  • LinkedIn Ads: The B2B Marketer's Secret Weapon Recorded: Mar 9 2021 76 mins
    AJ Wilcox (Founder B2Linked & Host of the LinkedIn Ads Show Podcast)
    LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistakes can become an expensive one. What people miss, however, LinkedIn is also the channel that closes the largest deals.

    Presentation Description:
    LinkedIn Ads have the best targeting for B2B companies, resulting in the highest lead quality, but are unapologetically expensive. Join AJ Wilcox as he shows the strategies that get you the most amazing leads at the lowest possible prices.

    You'll learn:
    - Who should and shouldn't advertise on LinkedIn
    - Which ad formats work best
    - What types of offers convert

    We will also open up to live Q&A so you can ask AJ your specific questions about LinkedIn ads.

    About AJ Wilcox
    AJ is a LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show Podcast. He's A Secret Weapon of the Most Sophisticated Advertisers, and| Founder B2Linked.com, a LinkedIn Ads Performance Agency.

    B2Linked is THE agency that specializes in account management and training/consulting with LinkedIn Ads and his team of experts has managed >300 LinkedIn Ads accounts, spent a cumulative $120M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. He makes LinkedIn Ads rock and has the results to prove it.

    Connect with AJ on LinkedIn (in/wilcoxaj) or Twitter @wilcoxaj
  • The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness Recorded: Feb 24 2021 75 mins
    Erin Blaskie (fractional CMO and marketing advisor)
    The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, and Brand Awareness with Content (Even with a Small Team!)

    Presentation Description:

    Join Erin Blaskie, fractional CMO to startups and scale-ups, as she shares the content marketing flywheel that she's used to drive organic growth, lead gen, and brand awareness for the companies she's worked with.

    Erin will cover:
    - What the content marketing flywheel is and how you can implement it (even with a small team!)
    - How to repurpose your content without copying and pasting it all over the Internet
    - Why you need to think about community-building alongside your content
    - How to use the "halo effect" to elevate your brand
    - We'll also leave time for Q&A so we can get into your specific questions, too!

    About Erin Blaskie

    Erin is a fractional CMO and marketing advisor, to startups and scale-ups, with nearly 20 years of experience.

    Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining startup, Fellow, as their first head of marketing hire.

    Today, Erin is back to her fractional CMO roots, working with high-growth companies, as well as teaching the next wave of digital marketing professionals.

    Connect with Erin on LinkedIn (in/erinblaskie) or Twitter @erinblaskie
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  • Live at: Aug 19 2020 6:00 pm
  • Presented by: Marty Weintraub (Founder: Aimclear® Marketing)
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