Three Critical Components of Enterprise eCommerce SEO

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Presented by

Laurel Teuscher (Stryde)

About this talk

An Enterprise eCommerce store can be a challenge for any SEO – whether they are experienced or not. In fact, for enterprise eCommerce sites, it can take a lot to sink them. You have a lot of tactics you can try, but where should you really focus your energy. In this session, we will discuss the three components that are worth focusing on when it comes to doing SEO to help that website grow. We'll review client case studies and results from these areas of focus. Key takeaways: 1) How the basic SEO tasks can make a huge difference 2) Why content needs to be leveraged in SEO 3) Why you need to monitor technical issues and connect with developer team 4) How to involve stakeholders and get their buy-in Laurel Teuscher is the VP of Services at Stryde, an eCommerce digital marketing agency in Draper, Utah. She focuses her time on enterprise clients, improving processes, and training Stryde team members. She has honed her SEO and social media skills over the past 10 years in both agency and in-house roles. When not at work, she is building her own eCommerce store and testing out new marketing tactics. You can find her on Twitter – @laureltoosure
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