Simon Poulton (VP, Digital Intelligence @ Wpromote)
About this talk
The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.
Join Simon as he walks us through:
- Why & how we should embrace a privacy-first future.
- How recent changes have impacted attribution & media targeting today.
- A vision for the future and understanding where the Browser wars will take us.
Cookies? Where we're going we won't need cookies!
About Simon Poulton
An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age.
In his current role as the Vice President of Digital Intelligence at Wpromote, Simon oversees the Analytics Development, Data Analysis, Data Science & Solution Architecture team. In this role, he sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. He recently led the team focused on measurement for the launch of NBC's new streaming service, Peacock.
Simon regularly speaks at industry events, including SMX (West, East & Advanced), State of Search, Wpromote's Challenger Summit, and E-commerce Catalyst (Cleveland Research), and is returning for the 2nd year to speak at the Utah DMC!
You can follow Simon on Twitter @SPoulton