Principles of Split Testing for Marketers

Presentation Description: In this session Chris Dayley, Founder of Smart CRO, is going to walk through common mistakes marketers make when split testing, and principles you can follow (and specific ideas you can try) to ensure every split test you run is successful. You’ll learn how to: - Set business objectives that will help you get out of tunnel vision thinking - How to create great hypotheses for a test, and - How to think about a test from multiple angles to maximize findings from a test. Chris will also dive into test analysis and what to do if your test wins, loses, or has no impact (and how each of these is a success in its own right!). Before this session even ends, you are going to be jumping from your seat to try your next split testing idea. About Chris Dayley: Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.