LinkedIn Ads: The B2B Marketer's Secret Weapon

Presented by

AJ Wilcox (Founder B2Linked & Host of the LinkedIn Ads Show Podcast)

About this talk

LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistakes can become an expensive one. What people miss, however, LinkedIn is also the channel that closes the largest deals. Presentation Description: LinkedIn Ads have the best targeting for B2B companies, resulting in the highest lead quality, but are unapologetically expensive. Join AJ Wilcox as he shows the strategies that get you the most amazing leads at the lowest possible prices. You'll learn: - Who should and shouldn't advertise on LinkedIn - Which ad formats work best - What types of offers convert We will also open up to live Q&A so you can ask AJ your specific questions about LinkedIn ads. About AJ Wilcox AJ is a LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show Podcast. He's A Secret Weapon of the Most Sophisticated Advertisers, and| Founder, a LinkedIn Ads Performance Agency. B2Linked is THE agency that specializes in account management and training/consulting with LinkedIn Ads and his team of experts has managed >300 LinkedIn Ads accounts, spent a cumulative $120M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. He makes LinkedIn Ads rock and has the results to prove it. Connect with AJ on LinkedIn (in/wilcoxaj) or Twitter @wilcoxaj

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