Ok. I’m Embarrassed to Ask, but What Is Programmatic?

Presented by

Josh Aston (CMO & Co-Founder - Above The Fold)

About this talk

According to AdAge, only 26% of marketers say they know what programmatic is, and of those asked, most have very different ways of defining programmatic marketing. Meanwhile, programmatic ad spending is projecting to be more than 68% of the total global digital media ad spending and hit nearly $155 billion globally in 2021 (¾ of that in the U.S). While many marketers do not understand it, programmatic is experiencing a surge in interest as it is positioned well through the “cookie apocalypse.” The Above The Fold team has 20+ years in the programmatic space and prides itself on transparency. In this event, you will learn: - The basics of programmatic - The programmatic landscape - Programmatic strategies that work in 2021 - Is programmatic right for your business? - Q&A with Jessica Chase & Josh Aston of ATF About Josh Aston Josh is thrilled to be building a Utah-based programmatic agency with a business partner, Jessica Chase. With nearly 20 years of experience in marketing, Josh has a proven track record of success as a talented marketing leader who possesses the expertise and strategies needed for the continued success and growth of hundreds of millions of dollars in revenue. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously the VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800 CONTACTS. Josh has managed teams of up to 50 people and marketing budgets of $60M annually. In Josh’s most recent opportunity, he led a digital marketing team that took a company from under $1M/annually in revenue up to a valuation of $1.2B. Josh’s success includes creating aggressive digital marketing strategies, content, and channels that increase business development and visibility in competitive markets. Josh excels in developing new teams that consistently achieved success using hands-on leadership and well-established approaches.

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