Marketing Insights from the Fastest-Growing Professional Services Firms
Elizabeth Harr (Partner at Hinge Marketing)
About this talk
Whether it’s because of changing buyer behavior, a tumultuous economic landscape, or rapid cultural change, today’s marketers are working overtime to understand the shifting marketplace so they can respond accordingly.
Enter Hinge’s latest research studies on the professional services industry, the 2021 High Growth Study, and Inside the Buyer’s Brain. These research studies reveal changes in buyer behavior and how the fastest-growing firms adjusted their marketing priorities to reach their audiences.
Join Hinge partner Liz Harr as she reveals the latest buyer behavior and marketing insights in the professional services industry. During this DMC online event, you’ll learn where the industry as a whole is spending its time and resources and what the high-growth cohort is doing differently. Find out why these firms are able to grow 3X faster and generate twice the profits of average firms.
What You Will Learn:
- How buyer behavior is shifting in the professional services industry
- What high growth firms prioritize in their marketing budgets
- Where high growth firms see the most marketing impact
- The top marketing techniques prioritized by time-crunched marketers
About Liz Harr:
Elizabeth Harr is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges. Elizabeth has co-authored several books and reports published by the Hinge Research Institute. She holds a Master’s degree in International Economics from Columbia University in New York & a B.A. from the University of Missouri - Columbia.
When not at Hinge, Liz self-publishes children's books around the subject of community service, inspired by her own three sons. Liz, her husband, 3 kids, and 2 rescue dogs love simply hanging together, especially in the great outdoors.