Why Your Rainbow Logo Isn't Enough: Marketing to the LGBTQ+ Community
Andy Kraut (Global Partnership Executive - Grindr)
About this talk
This session is for digital marketers who are looking to get a better understanding of how to authentically connect with the LGBTQ+ community. We promise to make it fun, informative, and very, very, very, VERY gay.
Grindr is the #1 platform for the gay community in most countries around the world. So, we know a thing or two about the value of the rainbow demographic. Join us for a deep dive into how brands can continue to reach out in a meaningful way to the LGBTQ+ community way beyond June. We’ll take a look back at the timeline of how this queer consumer engagement first took place, learn the dos and don’ts of messaging, and leave you with actionable next steps on the path of full inclusivity.
After this session, you’ll be able to:
- Understand the history of gay marketing and the value of this community
- Know when and how to properly message for the most effective campaigns
- Avoid common pitfalls that can be viewed as disingenuous
About Andy Kraut:
Andy has been an active voice in the world of digital media since his career began in 2007. Over the years he’s had the opportunity to work at places like BuzzFeed, Yahoo!, Funny Or Die, and OMD, but more recently led teams at Defy Media and Social Chain. As of January 2020, he’s taken his talents and love of the gay community to Grindr where he is growing Partnerships across the globe. He and his husband live in Brooklyn, NY.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andykraut/