Fostering Connection and Brand Love: Building Communities and Fandoms
Christina Garnett (Community + Advocacy - HubSpot)
About this talk
Community builder and strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current and future customers as well as fans.
Christina will discuss the building blocks of communities and what it takes to foster communities online and IRL.
After this session, you’ll be able to:
- Learn how to foster connections and grow bonds between an audience and a brand.
- How to identify and nurture your biggest fans
About Christina Garnett
Christina Garnett is a Senior Marketing Manager at HubSpot where she heads up Offline Community & Advocacy.
Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She was a nominee for Sprout Social's Community Builder Award in 2020 and has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by HubSpot, Social Insider, and Talkwalker, as well as articles by The Next Web, Adweek, and Meltwater.
Connect with Christina:
- LinkedIn https://www.linkedin.com/in/christinamgarnett/
- Twitter https://twitter.com/ThatChristinaG