The 6 Secrets of Sales and Marketing Innovation for Rapid Growth

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Presented by

Dwight W. Holcomb (CEO of HC Development)

About this talk

Most sales and marketing professionals are overwhelmed by new technology and fear AI and automation will put them out of work. So, Dwight helps you understand the impact of using innovative sales and marketing tools and shares the exact steps needed to implement an AI-Driven Sales Process, which will help you future-proof your business and expedite revenue growth. For example, Dwight worked with an Enterprise Insurance Software client who was about to go out of business due to automation and showed them how to move into a specialized segment and implement new technology to futureproof their company and open up a whole new stream of revenue. What you will learn from attending: During this content-rich, innovation-driven presentation, you will learn how to: - Implement the foundational principles of becoming a Lean CMO - Activate your sales and marketing teams to innovate - Learn the exact tools needed and how to use them to change the game - How to stand out in a cluttered inbox using automation in a hyper-personalized way - Avoid the 3 devastating sales and marketing mistakes Dwight's Bio: Dwight W. Holcomb is the author of the #1 Amazon Bestseller "The Lean CMO”, a Member of the Forbes Business Council, and the host of the business television show, “SaaS CEO Success TV”. The show airs on the C-Suite TV Network, C-Suite TV has global distribution in over 59 million households and more than 90 million views per month. Dwight is also the CEO of HC Development (HCD). HCD helps CEOs of Software & I.T. companies who are struggling to create a profitable marketing mix, by implementing a Marketing Intelligence System to attract people who already need their service, resulting in a shorter closing time and more sales with better-fit clients.

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