How to Leverage Real-Time Market Research to Attract Your Perfect Clients

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Presented by

Craig Severinsen (Founder: Bright Works Training)

About this talk

Full Title of Presentation: The Goldilocks Zone of Growth: How to Leverage Real-Time Market Research to Attract Your Perfect Clients We've all experienced those times when your business seems to grow effortlessly; you attract plenty of high-quality clients, your marketing gains serious traction, and your business is profitable as well as easy. But, we've also experienced those times where growth seems almost impossible; your marketing gets crickets, the client flow slows to a crawl and everything just seems difficult. In this presentation, we're going to go over the three essential elements that get you into the "zone" of fast, sustainable growth, and how you can leverage your current audience to get in the zone right now. You'll learn: - How to identify your best (and worst) customers so that you can cater to the best, and dump the worst. - A simple and unique process to identify what differentiates you in the Marketplace, so you can stand out and charge higher rates. - How focusing on your top 20% of clients can help you systemize and scale your business. This information will turn the typical business model on its head - allowing you to better leverage social media for sustainable growth. We'll look at real-life examples of companies that have hyper-focused their offer, and messages, so attendees walk away with practical action steps. About Craig: Craig Severinsen helps entrepreneurs scale their business, faster than they think possible. His innovative approach to business helps entrepreneurs focus on the things that matter most in their business so that they build momentum and see results fast. Craig is the founder of Bright Works Training, a training, coaching, and consulting firm based out of St. Louis Missouri. Connect with Craig on LinkedIn: https://www.linkedin.com/in/craigseverinsen/

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