Privacy Pirates: Navigating the Choppy Seas Ahead

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Presented by

Simon Poulton (VP, Digital Intelligence @ Wpromote)

About this talk

Dead Cookies Hold No Data. Captain Simon "I'm Getting Seasick" Poulton (VP of Digital Intelligence at Wpromote) returns to the Utah DMC following his previous presentation, Taking Your Data Back to the Future. During this session, Simon will discuss the challenges generated by the privacy-centric changes to digital marketing that we've seen over the past year, and share a look into the future as we navigate the high seas together. Avast Ye! Specifically, Simon will cover - The broad array of changes we've seen from Apple, and what exactly AppTrackingTransparency (ATT) does. - The motivations guiding these changes and why this is the tip of the iceberg. - A look into the future of Apple's ITP, Google's Privacy Sandbox and the nature of content castles About Simon Poulton: An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age. In his current role as the Vice President of Digital Intelligence at Wpromote, Simon oversees the Analytics Development, Data Analysis, Data Science & Solution Architecture team. In this role, he sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. He recently led the team focused on measurement for the launch of NBC's new streaming service, Peacock. Simon regularly speaks at industry events, including SMX (West, East & Advanced), State of Search, Wpromote's Challenger Summit, and E-commerce Catalyst (Cleveland Research), and is returning for the 3rd time to speak present for Utah DMC!

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