Getting the Most Out of Influencer Marketing on YouTube

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Presented by

Hilary Thompson - Digital Marketing and PR Leader | Off-Page SEO | Influencer Marketing (Portent)

About this talk

YouTube is the second largest search engine so it makes sense that a search company would locate the bulk of its influencer marketing campaigns there. But as a social platform for influencer partnerships, YouTube is expensive. Is it worth it, and how do you leverage it to get the most out of what you’re paying? Hilary shares insights, case studies, and pro-tips, ending this session with questions and discussion. Takeaways from this presentation: - Learn what integrated ads on YouTube are - Learn how much you should be paying - See what impact YouTube integrations can have on your business - Gain insights into negotiations and contract scope - Ask an expert - discussion and questions to follow slide presentation About Hilary Thompson: Hilary leads the Off-Page SEO team at Portent which includes digital PR as well as a robust influencer marketing program. With a background in digital marketing strategy, content strategy, journalism, and PR (she’s an active member of PRSA), she has been able to land valuable placements by nurturing relationships with top-tier publications, media outlets, and influencers, boosting organic visibility, brand awareness, and conversions for her clients. Her team’s work has recently been shortlisted for the 2021 U.S. Search Awards.

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