Strategy Night: From Digital Referral Programs to 10X Growth Plans

Presented by

Richard Bitton (CEO, Revetize) and John Huntinghouse (VP of Marketing, TAB Bank)

About this talk

Recorded via Zoom at our Live in-person event on May 18, 2022. Our First Presenter: Richard Bitton Presentation Title: Building a Powerful Digital Referral & Partner Program Description: Richard addresses solutions on each of the following referral topics: - How his company turns 80% of their new customers into Referral Partners (that introduce them to a minimum of 10 decision-makers at other companies). - Good Referral Incentives vs. Bad Referral Incentives (The difference between "proactive" & "reactive" referral incentives). - "When" & "When Not" to ask for a referral. - Best ways to have customers (or partners) submit a referral and how this varies in B2B vs. B2C. - How to give referral partners complete transparency into the referrals they send you. - How to compensate referral partners and how to stop tracking things in a spreadsheet. Our Second Presenter: John Huntinghouse Presentation Title: Creating a 10x Growth Plan Description: John shares his key frameworks and processes that have helped him find growth and success for various types of businesses and industries. You’ll learn: - How to develop a growth model and create a GTM strategy that works. - Learn how to set up proper experiment design for your growth strategy - Learn how to assess product/market fit and understand your product’s natural usage frequency - Understand how to build out a growth flywheel and build out habit loops to retain your customers For full event info including bios and detailed descriptions visit

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