Strategy Night: From Digital Referral Programs to 10X Growth Plans

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Presented by

Richard Bitton (CEO, Revetize) and John Huntinghouse (VP of Marketing, TAB Bank)

About this talk

Recorded via Zoom at our Live in-person event on May 18, 2022. Our First Presenter: Richard Bitton Presentation Title: Building a Powerful Digital Referral & Partner Program Description: Richard addresses solutions on each of the following referral topics: - How his company turns 80% of their new customers into Referral Partners (that introduce them to a minimum of 10 decision-makers at other companies). - Good Referral Incentives vs. Bad Referral Incentives (The difference between "proactive" & "reactive" referral incentives). - "When" & "When Not" to ask for a referral. - Best ways to have customers (or partners) submit a referral and how this varies in B2B vs. B2C. - How to give referral partners complete transparency into the referrals they send you. - How to compensate referral partners and how to stop tracking things in a spreadsheet. Our Second Presenter: John Huntinghouse Presentation Title: Creating a 10x Growth Plan Description: John shares his key frameworks and processes that have helped him find growth and success for various types of businesses and industries. You’ll learn: - How to develop a growth model and create a GTM strategy that works. - Learn how to set up proper experiment design for your growth strategy - Learn how to assess product/market fit and understand your product’s natural usage frequency - Understand how to build out a growth flywheel and build out habit loops to retain your customers For full event info including bios and detailed descriptions visit https://www.utahdmc.org/may-2022

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