Google Responsive Ads: 5 Secrets To Unlock Their Performance

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Presented by

Brenton Thomas (Founder - Twibi)

About this talk

The Utah Digital Marketing Collective is thrilled to welcome Brenton Thomas for an in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more important than ever. That being said, Brenton will be diagnosing various ads in real-time to understand the correlation between ad copy and performance (e.g. CTR, Quality Score, and ROAS). He will also demonstrate how to implement Responsive Ads for long-term optimizations and success. By the end of this presentation, you'll have actionable tactics you can apply to your own ads for an instant boost in performance. What you'll learn during this presentation: - How to smoothly transition from using Expanded Text Ads to Responsive Ads - The characteristics of a top-performing Responsive Ad - Tactics to optimize Responsive Ads over the long term within your own ad account About Brenton Thomas: Brenton is a digital marketing expert with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi (twibiagency.com), to help companies across various industries reach their growth goals. In his spare time, he enjoys spending time with friends & family and playing basketball.
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