SEO Night: Reverse Engineer the SERPs + $1 Billion Enterprise SEO

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Presented by

Cody C. Jensen (Founder/CEO at Searchbloom) & Ratish Naroor (Global Head of SEO at Etsy)

About this talk

On July 20, 2022 Utah DMC held an in-person event, and we were able to record it thanks to our friends at Lucid. We had two great presentations from two amazing presenters. Our First Presenter: Cody C. Jensen Presentation Title: Measuring Page Relevancy - Reverse Engineering The SERPs to Improve Rankings Presentation Description: This presentation will guide you through steps to measure your target URL's relevance against top-ranking competitors by reverse-engineering the SERPS and the on-page elements competing URLs contain to plan and execute on-page optimization in a scaleable manner. Key Takeaways Attendees Will Learn: - Determining what Google Finds Relevant through reverse engineering - Identifying commonalities with URLs ranking on page one. -Leveraging the SERP data, we have to our advantage (while we don’t know Google’s algorithm, we do have access to the algorithm's output i.e., SERPs) -Understanding & Mirroring Search/Query Intent -A process to reverse engineer the SERPs to increase your on-page relevance. Our Second Presenter: Ratish Naroor Presentation Title: Building an Enterprise SEO channel to drive more than $1 Billion Presentation Description: Let's discuss what it takes to manage a large enterprise SEO team and grow SEO GMV to more than 1 Billion dollars. We will also discuss how to get there! Key Takeaways/What you Will Learn: - Getting buy-in for SEO investments - SEO team structures for success - SEO Split testing in 2022 & few ideas that worked - Dealing with SEO Algorithms - Top SEO challenges in 2022 & beyond?

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