SEO Night: Reverse Engineer the SERPs + $1 Billion Enterprise SEO
Cody C. Jensen (Founder/CEO at Searchbloom) & Ratish Naroor (Global Head of SEO at Etsy)
About this talk
On July 20, 2022 Utah DMC held an in-person event, and we were able to record it thanks to our friends at Lucid.
We had two great presentations from two amazing presenters.
Our First Presenter: Cody C. Jensen
Presentation Title: Measuring Page Relevancy - Reverse Engineering The SERPs to Improve Rankings
This presentation will guide you through steps to measure your target URL's relevance against top-ranking competitors by reverse-engineering the SERPS and the on-page elements competing URLs contain to plan and execute on-page optimization in a scaleable manner.
Key Takeaways Attendees Will Learn:
- Determining what Google Finds Relevant through reverse engineering
- Identifying commonalities with URLs ranking on page one.
-Leveraging the SERP data, we have to our advantage (while we don’t know Google’s algorithm, we do have access to the algorithm's output i.e., SERPs)
-Understanding & Mirroring Search/Query Intent
-A process to reverse engineer the SERPs to increase your on-page relevance.
Our Second Presenter: Ratish Naroor
Presentation Title: Building an Enterprise SEO channel to drive more than $1 Billion
Let's discuss what it takes to manage a large enterprise SEO team and grow SEO GMV to more than 1 Billion dollars. We will also discuss how to get there!
Key Takeaways/What you Will Learn:
- Getting buy-in for SEO investments
- SEO team structures for success
- SEO Split testing in 2022 & few ideas that worked
- Dealing with SEO Algorithms
- Top SEO challenges in 2022 & beyond?