Break Your Brand Out of the Noise & Understand The Anatomy of Cult Brands

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Presented by

Austin Wilson (Brand Strategist at Know Better Brands) & Chris Kneeland (Co-Founder & CEO of Cult Collective)

About this talk

This presentation was recorded LIVE at our August 17, 2022, in-person Branding Night event. See the attachment module to download the entire deck. More details about this event can be found at https://www.utahdmc.org/august-2022 Our First Presenter: Austin Wilson Presentation Title: Break Your Brand Out of the Noise -- Unite Your Organization Around Your Company's Unique Story. Presentation Description: We are being bombarded with more marketing messages than ever in history. With the glut of information, a compelling story is the only way to break your brand out of the noise. Discover how to unite your company around the eight core components of your company's unique story without having to spend years throwing stuff at the wall and hoping something sticks. Our Second Presenter: Chris Kneeland Presentation Title: The Anatomy of Cult Brands Presentation Description: What do the world’s most beloved brands believe, and how do they behave, that allows them to significantly – and consistently - outperform their mediocre peers? To what do they attribute their success, especially since they typically spend far less dollars on mass media and markdowns? How do they get employees and customers to not just buy, but buy in? Chris and his team have been dissecting “cult brands” (i.e. businesses that enjoy above-average brand attachment and advocacy) for ten years, and they have discovered a handful of characteristics within the cult brand genome that are far less common within the DNA of their competitors. In this presentation, Chris will reveal the findings of his research, and present entertaining and educational examples of brand-building done so spectacularly well it results in cult-like followers.

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