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Benchmarking Yourself for Success: The Customer Edition

We surveyed over 10 million BrightTALK users and analyzed over thousands of hours of webinar and video content from the BrightTALK platform to curate a guide that showcases the most valuable data points when it comes to managing webinars, videos, and virtual events. Now we want you to compare yourself against our data and uncover our best-kept secrets to ensure the success of you and your team.

Join us on May 20 as we take our customers a level deeper by digging into some of our biggest themes and takeaways from the 2021 BrightTALK Benchmarks Report. We understand that data isn’t always a one-size-fits-all, but learning from it, understanding it, and applying certain strategies can be molded to your own marketing efforts to help you get one step closer to generating more engagement and overall demand.
Recorded May 20 2021 61 mins
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Presented by
Roma Patel, Customer Marketing Manager (BrightTALK)
Presentation preview: Benchmarking Yourself for Success: The Customer Edition

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  • Elevate Your Content with BrightTALK Originals Jun 29 2021 3:00 pm UTC 60 mins
    Paige Azevedo, Manager, Original Content (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK)
    These days, opting for series-based, episodic content is no surprise. In fact, it’s the type of content we most look forward to and it is proven to hook your audience and keep them engaged longer. According to our 2021 Benchmarks Report, 63% of professionals value content relevant to their previous engagement and there is no better way to accomplish this than to create consecutive, value-based episodes under one content theme.

    Join us on June 29 as we sit down with our in-house content expert, Paige Azevedo, Manager of Original Content at BrightTALK. She’ll walk us through the importance of this trending strategy and how we can help you achieve your goals with various solutions and guidance that will enable your teams to be hands-off while still generating engagement across the board.
  • Benchmarking Yourself for Success: The Customer Edition Recorded: May 20 2021 61 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    We surveyed over 10 million BrightTALK users and analyzed over thousands of hours of webinar and video content from the BrightTALK platform to curate a guide that showcases the most valuable data points when it comes to managing webinars, videos, and virtual events. Now we want you to compare yourself against our data and uncover our best-kept secrets to ensure the success of you and your team.

    Join us on May 20 as we take our customers a level deeper by digging into some of our biggest themes and takeaways from the 2021 BrightTALK Benchmarks Report. We understand that data isn’t always a one-size-fits-all, but learning from it, understanding it, and applying certain strategies can be molded to your own marketing efforts to help you get one step closer to generating more engagement and overall demand.
  • The 2021 Blueprint: Fuel Your Demand Strategy Recorded: Apr 29 2021 61 mins
    Olivia Dassler, (BrightTALK), Roma Patel, (BrightTALK)
    Every marketing team wishes they had a crystal ball to see what tactics will prove to be successful. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

    In this session, we'll share our blueprint for driving success this year. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


    - Creating a demand waterfall
    - Building a scalable content plan
    - Designing webinar, virtual event, and video content that stands out from the crowd
  • Intent Data: Changing the Future of Demand Gen Recorded: Mar 17 2021 59 mins
    Roma Patel, Customer Marketing Manager (BrightTALK), Olivia Dassler, Manager, Marketing Programs (BrightTALK)
    As marketers are increasingly challenged to own more of the funnel, it’s harder than ever to identify the right buyers at the right time. Not to mention, the pandemic forced B2B marketing to go through a digital awakening where grandfathered tactics to find the right buyer, such as in-person events and conferences were eliminated overnight.

    With interactions overwhelmingly digital, intent data is forging it’s path as the secret weapon marketers can leverage to find the right data for the target buyer at the right time. Join us as we dive into the painpoints marketers are facing today and how BrightTALK’s Intent data offering can help alleviate those challenges with accurate engagement signals and first party data.
  • Streamline Your Demand Gen Efforts with BrightTALK Central Recorded: Feb 25 2021 46 mins
    Morgan Burke, Product Manager (BrightTALK), Joe Hornagold, Global Commercial Onboarding & Enablement (BrightTALK)
    We’re launching one of the largest individual releases to-date to streamline how you work, strategize, and generate demand within our platform. Join us for an in-depth look at our newest platform update and how we've consolidated channels within Demand Central for a more cohesive user experience.
  • The 2021 Blueprint: Fuel Your Demand Strategy Recorded: Dec 16 2020 61 mins
    Olivia Dassler, Manager Marketing Programs (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK)
    Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

    In this session, we'll share our blueprint for driving success in 2021. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


    - Creating a demand waterfall
    - Building a scalable content plan
    - Designing webinar, virtual event and video content that stands out from the crowd
Stay up to date with the latest webinar and virtual events technology
BrightTALK's Customer Academy is a centralized hub focused on product enablement, content and demand generation best practices and resources that you can leverage to get the most out of our platform.

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  • Title: Benchmarking Yourself for Success: The Customer Edition
  • Live at: May 20 2021 3:00 pm
  • Presented by: Roma Patel, Customer Marketing Manager (BrightTALK)
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