Paige Azevedo, Manager, Original Content (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK)
These days, opting for series-based, episodic content is no surprise. In fact, it’s the type of content we most look forward to and it is proven to hook your audience and keep them engaged longer. According to our 2021 Benchmarks Report, 63% of professionals value content relevant to their previous engagement and there is no better way to accomplish this than to create consecutive, value-based episodes under one content theme.
Join us as we sit down with our in-house content expert, Paige Azevedo, Manager of Original Content at BrightTALK. She’ll walk us through the importance of this trending strategy and how we can help you achieve your goals with various solutions and guidance that will enable your teams to be hands-off while still generating engagement across the board.