Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

Presented by

Jon Mycroft, Senior Director Creative Accounts (BrightTALK) and Richard Thomas, B2B Events Consultant (Legal & General)

About this talk

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. It’s clear that the virtual strategies are here to stay long beyond the pandemic itself. Join us for an in-depth discussion with top BrightTALK clients who are leveraging a virtual forward tactic to win more business in 2021. They'll share best practices for developing sustainable programs so you can adopt this channel and see immediate results.

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