Cybersecurity: The Art and Science to Persona Building

Presented by

Roma Patel, Customer Marketing Manager (BrightTALK)

About this talk

Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. Every marketer cares about mapping out how you can ultimately build your buyer personas and determine what their needs and wants are. In the first episode of this series, we’ll kick off the session by dissecting what buyers within the cybersecurity community are interested in and how you can identify certain content strategies that will be key in the ‘engage to convert’ process. You’ll walk away with unique and actionable insights that will help you efficiently target your ideal audience.

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