Name: Cybersecurity: The Art and Science to Persona Building
Start: 2021-10-12T15:00:00Z
End: 2021-10-12T15:39:46.000Z
Location: BrightTALK
Rating: 4.3

BrightTALK's Customer Academy is a centralized hub focused on product enablement, content and demand generation best practices and resources that you can leverage to get the most out of our platform.

As marketers, we know the value of video. According to Hubspot, 86% of marketers report that video has been effective for generating leads, and 81% say it has a direct positive impact on sales. But what makes great video content and how can you ensure you drive more revenue using it?

In this session, BrightTALK’s Sr. Video Producer and B2B Production expert, Steve Madeja, will walk you through the three video strategies every B2B company needs. He’ll share tales from the front lines of video production and will answer all your questions about creating effective video content.

The 3 Videos Every B2B Company Needs

The jury is in and hybrid events are a new trending tactic that we’ll be seeing more of as the year progresses. Hybrid events can be executed and utilized to create cost-effective experiences that can be more immersive than a traditional virtual event.

Known as an innovative way to get the best of both the virtual and in-person worlds without added cost, find some inspiration by joining our discussion with BrightTALK client, Outreach as we discuss how to navigate this new trend and how you can do the same.

Hybrid Events: Drive Greater Demand While Staying Cost-Effective

With most of the world still experiencing life virtually, knowing how to elevate your webinars should be top of mind. While marketers focus on perfecting webinar content and delivery, aesthetics sometimes take a back seat, but not for much longer. 

Join product manager, David Babakhanyan as he walks through a few highly anticipated and timely platform releases that will help you step up your webinar strategy.

Making the Most Out of Your Virtual Environment

From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps you can create a program that drives powerful engagement with brand content.

Challenges you face could span time and resource constraints, content quality, or just the logistics of the operation. Walk away with best practices that can help you get your lead-generating content operation humming.

With thousands of hours of webinar program experience, we know what it takes to put on a good show, and can help you do the same.

5 Pivotal Steps to Webinar Program Success

Fleshing out your ideal buyers and understanding their viewing habits and what their challenges are can be the difference between helping your sales team hit their monthly bookings goal to struggling to engage your audience. 

In the second episode of this series, we’ll deep dive into what makes your audience tick and how you can incorporate your findings into strategic ABM campaigns that will certainly help you break out of your typical marketing initiatives. You’ll walk away with insights that will help you target, activate, and close the loop on your campaigns.

Cybersecurity: A Deeper Dive into Persona Building

For brands wanting to tell an effective and engaging story, incorporating a sophisticated and streamlined video production strategy is a game-changer. Before jumping into a video production strategy, you need to make sure you’re creating a multi-functional asset that is well worth the time and money. 

In this session, we’ll provide practical client examples on how to get started and how various companies, regardless of size, have worked effectively with the BrightTALK Studios team to meet their video production needs.

Creating Compelling Storylines with BrightTALK Studios

If you tuned into the session, Virtual Event Strategy: Hybrid Events 101, then you’ve already experienced how hybrid events can be executed and utilized to create cost-effective experiences that can be more immersive than a traditional virtual event. 

The jury is still out on whether hybrid events will be adopted as quickly as virtual events were, but what we do know is that they are an innovative way to get the best of both worlds without added cost. Find some inspiration with us and join our discussion as we discuss how to navigate this new trend and how you can do the same.

Customer Spotlight: Navigating the World of Hybrid Events

BrightTALK has transformed the way content and demand marketers host virtual events.  Join us for this customer enablement session to see first-hand what our technology provides, as well as tips and tricks for taking your strategy to new heights. 

We’ll dig into the new engagement features BrightTALK has recently released to maximize the event attendee experience. You’ll walk away with a deeper understanding of how you can build networking and engagement into your virtual events without your attendees ever leaving their homes.

Creating a Lasting Impression with Virtual Events

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. It’s clear that the virtual strategies are here to stay long beyond the pandemic itself. 

Join us for an in-depth discussion with top BrightTALK clients who are leveraging a virtual forward tactic to win more business in 2021. They'll share best practices for developing sustainable programs so you can adopt this channel and see immediate results.

Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

These days, opting for series-based, episodic content is no surprise. In fact, it’s the type of content we most look forward to and it is proven to hook your audience and keep them engaged longer. According to our 2021 Benchmarks Report, 63% of professionals value content relevant to their previous engagement and there is no better way to accomplish this than to create consecutive, value-based episodes under one content theme. 

Join us as we sit down with our in-house content expert, Paige Azevedo, Manager of Original Content at BrightTALK. She’ll walk us through the importance of this trending strategy and how we can help you achieve your goals with various solutions and guidance that will enable your teams to be hands-off while still generating engagement across the board.

Elevate Your Content with BrightTALK Originals

We surveyed over 10 million BrightTALK users and analyzed over thousands of hours of webinar and video content from the BrightTALK platform to curate a guide that showcases the most valuable data points when it comes to managing webinars, videos, and virtual events. Now we want you to compare yourself against our data and uncover our best-kept secrets to ensure the success of you and your team.

Join us on May 20 as we take our customers a level deeper by digging into some of our biggest themes and takeaways from the 2021 BrightTALK Benchmarks Report. We understand that data isn’t always a one-size-fits-all, but learning from it, understanding it, and applying certain strategies can be molded to your own marketing efforts to help you get one step closer to generating more engagement and overall demand.

Benchmarking Yourself for Success: The Customer Edition

Every marketing team wishes they had a crystal ball to see what tactics will prove to be successful. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

In this session, we'll share our blueprint for driving success this year. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


- Creating a demand waterfall
- Building a scalable content plan
- Designing webinar, virtual event, and video content that stands out from the crowd

The 2021 Blueprint: Fuel Your Demand Strategy

We’re launching one of the largest individual releases to-date to streamline how you work, strategize, and generate demand within our platform. Join us for an in-depth look at our newest platform update and how we've consolidated channels within Demand Central for a more cohesive user experience.

Streamline Your Demand Gen Efforts with BrightTALK Central

Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. Every marketer cares about mapping out how you can ultimately build your buyer personas and determine what their needs and wants are. 

In the first episode of this series, we’ll kick off the session by dissecting what buyers within the cybersecurity community are interested in and how you can identify certain content strategies that will be key in the ‘engage to convert’ process. You’ll walk away with unique and actionable insights that will help you efficiently target your ideal audience.

Cybersecurity: The Art and Science to Persona Building

B2B Marketing

Content Marketing

Demand Generation

Marketing Analytics

Marketing and Sales Alignment

Data Analytics

Cyber Security

SaaS

Buyer Personas

Buyer Journey

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Cybersecurity: The Art and Science to Persona Building

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