Cybersecurity: A Deeper Dive into Persona Building

Presented by

Roma Patel, Customer Marketing Manager (BrightTALK)

About this talk

Fleshing out your ideal buyers and understanding their viewing habits and what their challenges are can be the difference between helping your sales team hit their monthly bookings goal to struggling to engage your audience. In the second episode of this series, we’ll deep dive into what makes your audience tick and how you can incorporate your findings into strategic ABM campaigns that will certainly help you break out of your typical marketing initiatives. You’ll walk away with insights that will help you target, activate, and close the loop on your campaigns.

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