Think like a brand, not like a bank.

Presented by

Liz High, VP of Strategy and Insight, Metia Inc.

About this talk

Unleash your marketing mindset: Accelerate digital transformation in a time of change Join Liz High, VP of Strategy and Insight at Metia for exclusive access to a new study that shows why marketers hold the keys to creating meaningful digital experiences in a post Covid-19 world. The survey of 500 senior financial marketers in the U.S. and Europe reveals compelling evidence that applying marketing discipline can unleash the true potential of your digital transformation investment. Liz High, VP of Strategy and Insight, Metia Inc. Liz is a passionate, data-driven strategist who has been working at the intersection of insight, design, data, and technology for almost thirty years. She specializes in creating powerful marketing programs, meaningful brands, and world-class customer experiences for a variety of clients, from global enterprises to ambitious startups. Liz has worked for almost every industry but specializes in financial services and technology. Increasingly, Liz brings her experience, thought leadership, and proven marketing models to banks and credit unions that are struggling to define what digital transformation should mean for them and their customers. Her approach helps identify the optimal combination of technology, culture, brand storytelling, and marketing execution to deliver meaningful digital banking experiences that drive loyalty and measurable return on investment.
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Temenos offers cloud-native, cloud-agnostic, API-first digital banking, core banking, payments, fund management, and wealth management software products, enabling banks to deliver consistent, frictionless customer journeys and achieve market-leading cost/income performance. We have a relentless focus on innovation and consistently reinvest 20% of our revenues into R&D, the highest in banking software. We have the largest and most dynamic global community of banks, FinTechs, developers and partners in the industry and together we make banking better.