Name: The New Marketing Playbook in the New Normal
Start: 2020-05-07T13:00:00Z
End: 2020-05-07T13:01:02.000Z
Location: BrightTALK
Rating: 4.7

WTM Portfolio has launched a series of interactive webinars focusing on the current issues the global travel industry is facing. Together we want to help your business and show how the travel industry will thrive again.

O ano de 2021 vai exigir de todos nós uma nova forma de ver o mundo e os negócios. Planejamento e Agilidade serão palavras de ordem para uma estratégia de sucesso.

Qual será a função do líder nesse processo?

Esta webinar te apresentará o conceito de liderança 4.0 e te ajudará a saber como aplicá-lo frente aos desafios dos próximos anos.

Liderança 4.0: Habilidades necessárias  para os líderes em 2021

It is widely believed that in the age of Covid-19 and beyond travel technology will play an increasingly pivotal role in shaping the future of the travel and tourism industry at large. There are mixed views about the impact these developments will have on the business models of various travel and tourism industry operators. In this webinar we will hear the perspectives of three key players in the MICE industry – a MICE analyst and expert, a major Convention Centre CEO, and a DMC CEO.

Travel Tech: MICE industry impact

In this session we explore the role of the media in unearthing and showcasing new and established tourism experiences, driving market engagement, and spurring travel interest, and influencing travel decisions. We examine where new travel opportunities lie and future messaging around travel and tourism in light of COVID-19. We also explore the role that media, in its broadest sense, can play in giving enhanced visibility to travel and tourism SMEs and tourism experiences situated in less explored geographies and destinations. Lastly, the session examines how media can build effective collaborative relationships with a range of stakeholders to drive future travel and tourism growth and sustainability.

SHOWCASING TRAVEL & TOURISM  - A conversation with travel media

La pandemia ha provocado cambios significativos en todos los sectores de la economía y los impactos en la industria del turismo son incuestionables.
Estamos dando los primeros pasos de un largo camino hacia la reanudación y, a medida que cae la curva de contagio del coronavirus, vemos destinos que se reabren y se reinventan. Nuevas estrategias, nuevos protocolos de bioseguridad y mucha innovación son las principales claves para el éxito.
Únase a este chat y sepa más acerca de los planes de reapertura ya implementados por destinos, sus fases y sus protocolos.

Estrategias Promocionales de Destinos en Tiempos de Pandemia

With the advent of new technologies, users have been changing the way they live, the way they consume. To remain competitive in the long term, attract a wider audience and meet the demands and expectations of new generations of tourists, travel companies have to integrate new technologies, improve their interactive content and implement it in their marketing strategies. In this webinar, we talk to the experts, to show you how to effectively use virtual reality to promote your tourism product.

Virtual Reality and Tourism

Tourism is a major economic contributor for many African countries. In this webinar, our panel of experts, will discuss why investing in Africa's tourism chain will revive African economies hard hit by the COVID pandemic.

Investment Driving Africa’s Travel & Tourism Value Chain

The COVID-19 pandemic brough travel and tourism to a standstill, with billions lost in revenue globally, threatening the survival of many operators worldwide. This webinar will discuss the industry’s current situation and prospects, from the perspective of current entrepreneurs, the industry’s key drivers.

Tourism Today & Tomorrow: International Entrepreneurs’ Perspective

Technology is changing the way we are managing the Online space and what opportunity we can access for our business.  In this webinar, Proactive Hospitality Solutions, explores the systems and channel distribution with LIVE availability and exposure that is available for your business.

Effectively understanding and using OTAs

O desenvolvimento de produtos ou serviços específicos ao público LGBTI+ é chave para o sucesso de ações de destinos, agências/operadoras e meios de hospedagem.

Juntamente com o Brasilturis e a RevistaViaG receberemos representantes da Câmara LGBT, Colombia e Orinter para compartilhar cases, debater o setor e conversar sobre boas práticas.

Turismo LGBTI+: Inovação e boas práticas

To have the most successful and well-rounded travel industry, representation of marginalized groups in industry must improve. To invoke this change, the majority must help, support and advocate for the minority. If engaged correctly, allies hold the power and the key to stimulate positive change. In this session we take a deep dive into the concept of Allyship and how this can be used to drive diversity and inclusion within the travel industry.

Ally ship: The driving force for diversity and inclusion in the travel industry?

Technology is expected to play an increasingly pivotal role in travel and tourism, accelerated by the advent of COVID-19. This webinar will examine how tourism SMEs across the board can be encouraged and enabled to adopt technology to enhance their market visibility and competitiveness. It will also examine what new entrepreneurial opportunities are emerging in the tourism technology space and how technology-based tourism entrepreneurship can be stimulated.

Travel Tech – An SME Enabler and Entrepreneurial Opportunity

LGBTQ+ travellers are set to be the first to get out into the world again and being able to engage them is more valuable than ever. But they are also more savvy than ever before, and it takes a lot more than adding a rainbow flag to your marketing campaigns to bring them onside. In this webinar, our expert panel moves beyond the basics to explore meaningful ways to be a true ally and to incorporate LGBTQ+ travelers effectively into the story you tell and reflect that story in your marketing.

The future of marketing to the LGBTQ+ traveller

WHY IT’S WORTH TUNING IN TO WEBINAR WITH CAROL AND NICOLE 
Both Carol and Nicole have walked and are walking the same “not so smooth path” -  personally and in career, in leadership roles in hospitality/tourism organisations, and each started own business
Nicole has done this through leading HR in 5 luxury hotel openings, disaster preparedness, response and recovery (hurricane Irma and other storms in the Caribbean that dramatically impact hospitality and tourism in beautiful yet challenging locations), coaching individuals to pivot in their career and much more. 
Carol, through holding senior positions in marketing across the Caribbean Tourism Industry, dealing with a plethora of man-made and natural crises, to launching her own agency six weeks prior to the UK lockdown.
Both of them are in an industry that has taken a hammering in COVID – like the events business – but are taking the attitude that walking through fire is the only way to properly bounce back.

WHAT WILL YOU TAKE AWAY FROM THIS WEBINAR
•	Fresh ideas of where to start, adapt what you have, practical next steps to bounce back personally and as a business 
•	Tips for resilience to ride the waves in these uncertain times and boost your own change and transformation journey.
•	Energy and motivation lift for 1 hour time invested in joining webinar

Bounce Back: The Not So Smooth Path to Returning to Business

Public and private sector financial and non-financial support measures play an important role in fostering the competitiveness and growth of tourism SMEs. In this webinar we will examine what assistance tourism SMEs need right now to navigate the COVID-19 environment, what and how public and other support measures have responded to these needs, and what difference these responses are making. We will also explore what new entrepreneurial and SME growth opportunities are presented by the current and future business environment and how entrepreneurs and SMEs can be assisted to take advantage of these opportunities to thrive and grow.

Tourism entrepreneurship and SME promotion in the age of COVID-19

Opportunity to promote African destinations to the international diaspora and Pan-African

Black to Africa

Join Euromonitor International as we reveal our latest outlook for global tourism demand and assess the impact on travel after the Coronavirus pandemic. We’ll discuss how consumer attitudes and behaviours have been changed and identify which trends are expected to remain permanent.
We’ll consider new travel innovations that are being rolled out by travel brands and destinations, embracing digital and sustainable transformation to drive recovery and resilience. With a whole raft of protocols being implemented, what will the new normal look like in this post COVID-19 world?

Travel and Tourism: Embracing Transformation to Move Beyond Coronavirus

Nos complace traer a los Ministros de Turismo de Argentina, Chile, Colombia Paraguay y Uruguai a un debate muy interesante y saludable, con la presencia de la Presidente y CEO de WTTC y moderación de CNN en Español.

[REEXHIBICIÓN] Planes para la Reanudación del Turismo en América Latina

Temos o prazer de trazer para um debate muito interessante e saudável os Ministros do Turismo do Argentina, Chile, Colômbia Paraguai e Uruguai, a Presidente e CEO do WTTC, com a moderação da CNN en Español.

[REEXIBIÇÃO] Planos para a Retomada do Turismo na América Latina

Join us for the first ever global conversation together with millions of consumers from around the world cutting through all the data and telling the travel industry what they’re really thinking.
We’re bringing together the Digital Tourism Think Tank’s global network of destinations and the millions of aspirational travellers engaged with Beautiful Destinations’ to bring the largest ever industry focus group

The New Marketing Playbook in the New Normal

Webinar and Video Strategy

GlobalHub

Travel

Tourism

DigitalTourismThinkTank

JeremyJauncey

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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