The New Normal? Country Branding at the time of Covid-19… and after

We are living through extraordinary times. With an unprecedented restriction on personal movement, all international travel has pretty much ground to a halt. The question is, is the new normal really going to become the new normal? How will an already increasingly flight conscious traveller behave in a post-pandemic world? And so to for publishers, production companies and content makers, the old norms dictated that international travel was always possible at the drop of a hat. Lockdowns have prompted the necessity to find alternative ways of telling stories, breaking our love affair with the recorded image and upturning usual production norms. In a world that will surely be reshaped by the COVID-19 pandemic, what does this mean those at the heart of the travel & tourism marketing industry? What are the likely trends going to be and how do we react to them? BBC StoryWorks discusses the past, present and possible future of the travel industry, the shifting consumer mindset and ultimately what this might mean for travel brands.