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Flipping the Narrative: Composing Tomorrow's Destination Strategy

If there is one word that describes travel, it is freedom. This story changed with the global quarantine. Control and constraint has defined our lives for the past three months. How can we move from being put into a corner to turning a new corner in strategic insight in travel?
In this panel discussion we will reflect on how we have used Blue Ocean Strategy to create innovative travel & tourism offerings and explore how to apply these proven and practical frameworks and methodologies to create the next generation of travel.
Recorded Jun 16 2020 61 mins
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Presented by
Jason Hunter, Alban Eral, Ian Rolle
Presentation preview: Flipping the Narrative: Composing Tomorrow's Destination Strategy

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    Panel moderated by: Brian Quarrie, Global Head of Sales, PayTabs
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    • Reflections on Quash Quarantine: Travel needs a stronger, united lobbying voice
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    • Future outlook: What shape the recovery will take and how travel will be forever changed
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    In the past years, the impact of tourism on local communities, resources and the environment was a hot debate. Then the COVID-19 crisis struck and the global tourism sector ground to a halt, causing a loss of income and jobs for millions around the world. A recovery is sorely needed but can it happen in a "better", more sustainable way? In this session, a panel of experts will discuss (post-crisis) recovery mode strategies, balancing economic hardship with sustainability, and how travel influencers can assist.
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  • Bringing your brand to life with Video Content Recorded: Jul 2 2020 59 mins
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    This session will be packed full of ideas on how the travel industry can use video and image content better to promote their services much more effectively. In this exclusive webinar Mary Pratt of the Caviar Spoon Rebelle will interview TV Producer and MD of The Presenter Studio, a content production and presenter coaching business, Gareth Davies who has worked with top brands like Nike, ASOS, Vogue, Red Bull and a long list of TV stars. They’ll discuss how to capture the true essence of your brand in content that makes your business and experience stand out from the rest, helping you secure customers, discussing content for websites and social media platforms like Instagram and YouTube.
    “I believe the travel industry are missing so many tricks in using video to promote themselves. So, if you want to hear some fresh, exciting and challenging ideas please come to this webinar.” Gareth Davies, The Presenter Studio.
  • What industry stakeholders can tell us about the future of Wellness Tourism Recorded: Jun 25 2020 57 mins
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  • Key Affluent Post-Covid Travel & In-bound luxury travel into the Middle East Recorded: Jun 23 2020 58 mins
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Virtual Events
WTM Portfolio has launched a series of interactive webinars focusing on the current issues the global travel industry is facing. Together we want to help your business and show how the travel industry will thrive again.

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  • Title: Flipping the Narrative: Composing Tomorrow's Destination Strategy
  • Live at: Jun 16 2020 1:00 pm
  • Presented by: Jason Hunter, Alban Eral, Ian Rolle
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