If there is one word that describes travel, it is freedom. This story changed with the global quarantine. Control and constraint has defined our lives for the past three months. How can we move from being put into a corner to turning a new corner in strategic insight in travel?
In this panel discussion we will reflect on how we have used Blue Ocean Strategy to create innovative travel & tourism offerings and explore how to apply these proven and practical frameworks and methodologies to create the next generation of travel.