This session is organised by ITP.
A panel of three prominent travel and lifestyle influencers from the region will talk about the best practices when it comes to creating unique, engaging and impactful travel and lifestyle content – content that is able to deliver real, measurable ROI for brands, and how to prepare for the road to recovery.
Panellists will seek to provide answers on how influencers can offer true value to brands and the importance of offering insightful, informed coverage. The speakers will also touch on how content creation is an inherently collaborative process and the benefits of forming long-term, credible relationships to create lasting impressions between influencers and brands.