Recovering Africa’s Tourism Sector

Presented by

Cuthbert Ncube, Doris Wörfel, Dr. Taleb Rifai, Simba Mandinyenya

About this talk

Tourism has become an important economic sector for most African countries in the last two decades. The World Bank reports that one in 20 jobs in sub-Saharan Africa is in the travel and tourism sector. The United World Tourism Organisation estimated that about 67 million international tourists visited Africa in 2018, generating about US$38 billion for the continent. The organisation also estimated an increase of 4.2% in international arrivals for the continent in 2019. And before the outbreak of the COVID-19 pandemic a further increase of between 3% to 5% had been predicted for 2020. This webinar explore how the African Tourism Board and its Project HOPE Initiative is actively involved in the rescue and recovery of Africa’s tourism sector.

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