In the past years, the impact of tourism on local communities, resources and the environment was a hot debate. Then the COVID-19 crisis struck and the global tourism sector ground to a halt, causing a loss of income and jobs for millions around the world. A recovery is sorely needed but can it happen in a "better", more sustainable way? In this session, a panel of experts will discuss (post-crisis) recovery mode strategies, balancing economic hardship with sustainability, and how travel influencers can assist.