Keynote Opening Address

Presented by

Paul Charles, CEO & Founder, PC Agency

About this talk

Commencing the Travel Forward ONLINE Conference series by a welcome address from Paul Charles, CEO and Founder, The PC Agency. As the Chief Spokesperson for the Quash Quarantine movement, Paul will reflect on learnings from the campaign and a hard fought win for the travel industry – as UK Government continues to announce an easing of travel restrictions to short-haul destinations. He will also talk about the road to recovery for the sector, including what the ‘new normal’ will look like, which markets are likely to bounce back first and how the crisis will shape the future of travel. • Reflections on Quash Quarantine: Travel needs a stronger, united lobbying voice • Risk tolerance: Why the 18-30 market will be key to driving recovery in the short term • Luxury travel: Why the luxury market will take longer to recover than many think • Travel and trust: How travel companies can rebuild consumer confidence during recovery • Future outlook: What shape the recovery will take and how travel will be forever changed
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