What’s Next for African Tourism?

Presented by

Chris Mears, Nrupesh Soni, Phakamile Hlazo, Bruce Rosard

About this talk

Leading African Tourism Executives dive into what we need to focus on right now, during the COVID-19 pandemic to ensure we are ready for the rebound. This webinar discusses how important conservation, socially equitable and anti-poaching issues will be to travelers in the future. African tourism is far behind other parts of the world related to technology. Tech is not as hard or expensive as you may think, but it is crucial to building your business, get actionable tips leading to more efficiency and better connectivity between tour operators, lodges and global distribution partners. Hear how you also need to focus on your direct sales to get closer to your prospective clients and to avoid paying commissions. Building a website that is trusted and leads to conversion is more important than ever.

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