Jeannette Ceja, Maggie Mutangiri, Septi M Bukula
In this session we explore the role of the media in unearthing and showcasing new and established tourism experiences, driving market engagement, and spurring travel interest, and influencing travel decisions. We examine where new travel opportunities lie and future messaging around travel and tourism in light of COVID-19. We also explore the role that media, in its broadest sense, can play in giving enhanced visibility to travel and tourism SMEs and tourism experiences situated in less explored geographies and destinations. Lastly, the session examines how media can build effective collaborative relationships with a range of stakeholders to drive future travel and tourism growth and sustainability.