How Kanal5 doubled Instream Ad Revenues with Videoplaza

Presented by

Sorosh Tavakoli - CEO and Founder of Videoplaza.

About this talk

Join this webinar to learn how Kanal 5, one of Sweden's leading broadcasters, more than doubled their in-stream video advertising revenues using Brightcove and Videoplaza Background As video is becoming mainstream among publishers online, the need to monetise it properly increases. Already having a display ad server in place, many publishers use the same ad server for video by default. Videoplaza, offering a built for video ad server, tackle many of the problems inherent in understanding online video while providing additional opportunities for monetisation. Working with leading broadcasters, newspapers & magazines and other premium online properties in 5 markets, Videoplaza is the leading video ad serving company in Europe. Topics covered will include: * Video ad serving introduction - different ways to do it * Ad formats and user experience - getting the balance right * Long vs short form content - the need for different strategies * Frequency capping - understanding your audience and increasing cpms * Leveraging air-time sales - making it easy to cross sell * Managing your inventory - reducing overselling, underselling, guess-timating

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Brightcove is the leading online video platform used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. Our on-demand platform is used by hundreds of professional publishers to power online video initiatives that reach over a hundred million Internet users every month.