Leveraging the Target Product Profile (TPP) to Maximize Breakthrough Potential

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Presented by

Premier Consulting - Robb Lawrence, Senior Vice President, Commercial Strategy

About this talk

The target product profile (TPP) is a strategic framework and tool commonly used in the development of novel biopharmaceutical products. Unfortunately, few pharma companies identify or employ best practices when developing and maintaining a target product profile, so most are not leveraging it to maximize the commercial potential of their products. This webinar reveals insights and industry best practices for using the target product profile to optimize product development. The featured speaker discusses the many sponsor benefits of leveraging the target product profile, highlighting common mistakes made at both product and corporate leadership levels across the development process and presenting recommendations to help ensure successful outcomes. Topics include: - Best practices in the design and use of a target product profile - Required inputs and processes for developing an effective target product profile - The target product profile’s role in achieving a product’s breakthrough potential
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Premier Research is a clinical research company, dedicated to helping biotech, specialty pharma, and device innovators transform life-changing ideas and breakthrough science into new medical treatments. As a global company, Premier specializes in the use of innovative technologies for smart study design and trial management to deliver clean, conclusive data to sponsors. Whether it’s developing product lifecycle strategies, reducing clinical development cycle times, securing access to patients, navigating global regulations, maximizing the impact of limited rare disease data, or providing expertise in specific therapeutic areas, Premier is committed to helping its customers answer the unmet needs of patients across a broad range of medical conditions.