Value-Based Pricing and Embedded Analytics

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Presented by

Hans-Bernd Kittlaus, Chairman of ISPMA, CEO of InnoTivum

About this talk

Software pricing has always been more art than science, but there is improving methodology on how to do it. Value-based pricing is the way to go, since it bases price on the value your product brings to end users. How can you implement value-based pricing for your software? It starts with a solid understanding of the customer value your product provides. Join the webinar with Hans-Bernd Kittlaus, chairman of the International Software Product Management Association and CEO of InnoTivum, to learn the fundamentals of value-based pricing and how embedded analytics can add customer value to your application. You'll learn: 1. What is value-based pricing? 2. How to rethink value propositions to focus on customers’ business value 3. How embedded dashboards, reports, and analytics can help add value to your product
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